I'm fascinated by companies that have used leverage to achieve incredible scale in a very efficient way.

From dating apps to online games here are 8 companies that hit a massive success with surprisingly small teams:

🧵
1. The two founders of Streamyard bootstrapped to $12M in ARR without any employees. They reached $30M ARR with 19 employees before selling to Hopin for $250 million.
2. The popular game Among Us reached 500 million active users with only 4 employees.
3. Instagram was acquired by Facebook for $1 billion with only 13 team members.

Everyone thought it was insanely overvalued at the time, but now it will go down as one of the greatest acquisitions of all time.
4. CoderPad reached $4m in annual revenue with just 4 employees. They've since raised funding to scale the company.
5. WhatsApp had only 55 team members when Facebook bought them for $19 billion. An astounding $345 million per employee!
6. Marcus Frind started dating site Plenty of Fish in 2003 to improve his resume. By 2008 it was netting him $10 million per year as the only employee, and he was part time!

Later he scaled a team to 75 people before selling to Match Group for $575 million.
7. SEO research software Ahrefs hit more than $50M in annual recurring revenue with just 50 employees.
8. While far from the same scale as the companies above, @ConvertKit is at $28.6 million in revenue with 68 people on the team. Our mission to provide financial independence to everyone on our team (and the broader creator community) means we'll keep using leverage to scale.
What other companies would you add? Reply or quote tweet the thread with your favorite examples:

9. Eric Barone built Stardew Valley as a way to add to his resume & get a job after graduating with a CS degree. He did everything himself with no employees.

4 years after launch it had sold over 10 million copies across all platforms, estimated at over $150 million in revenue.

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More from @nathanbarry

24 Aug
With over $84 million in lifetime sales, @ConvertKit is my biggest product success—but it's far from my first product.

It's easy to share wins, but building in public means sharing the full journey. So here are the 10 products I created before hitting it big with ConvertKit:

⬇️
1. Shoestring — A budget web hosting company using WordPress multi-user to easily setup websites for people on a shoestring budget. I didn't get any customers, but I learned a lot about WordPress.

Revenue: $0
Shop208 — A local social network for the Boise area with business profiles, the ability to follow a business, write reviews, read updates, etc. Built on WordPress & BuddyPress. It got about 200 users, but no meaningful revenue. Marketplaces are hard!

Revenue: $0
Read 14 tweets
15 Mar
For anyone thinking of investing in @Gumroad today you should know one thing:

The team that originally built Gumroad doesn't have equity.

They all lost it when Sahil tanked the company. You can't claim to be creator focused and not actually take care of creators.
I keep getting DMs to ask if I recommend investing in this round. Even though I was a huge fan of Gumroad for years (I sold $500k+ on the platform), I can't recommend it.

Creators got screwed when support disappeared & product dev stopped. Don't trust a founder who would do that
Gumroad's history:

1. Raise $10m. Build software, hire a team, get traction.
2. Mismanage it, team quits / laid off.
3. Tell investors it failed, get $8m written off. Ensure team gets 0 equity.
4. Restart company, focus on growth.
5. Wait 4 years, raise more $$.

Rinse & repeat.
Read 6 tweets
29 Dec 20
Everyone wants to calculate a free to paid newsletter conversion rate by [total paid subscribers] / [total free subscribers]. While the math is correct, you have to account for conversions over time.

A free audience doesn't convert to paid all in one go.
You're really tracking the current free vs paid *ratio* for your list.

A conversion rate should be based on a cohort or a campaign. For example: "My automated upgrade pitch email sequence has a 7% conversion rate."

Or: "The Cyber Monday campaign had a 5% conversion rate."
@benedictevans *currently* has a 1.5% free to paid conversion ratio, but the paid newsletter has only been around for 5 months. Over time his conversion ratio will increase as he promotes the paid offering more.

$250k+ ARR is great!

Read 7 tweets
9 Sep 20
Can you start a billion dollar blog?

In 2010 Emily Weiss, a fashion assistant at Vogue, started her own fashion blog. She bought a camera, domain, & 2 months later the site was live. Into the Gloss showcased the real-world beauty routines of fashion influencers & celebrities.
10 years later, what do you think the site is worth? Millions? 10s of millions?

While that would be an insane success for a blog, it’s not even close to the correct answer of $1.2 billion. She turned it into the beauty brand Glossier.

Billion dollar blogs aren't rare. A thread:
I'm on that journey with @ConvertKit. I started with earning a living from a blog on marketing & design. Then I used that audience to launch a SaaS company now earning $24M/yr.

It will take years, but we're on a path to create $1B in company value.

There are 4 key principles:
Read 12 tweets
3 Aug 20
Last fall I bought a 4-plex in Nampa (a suburb of Boise) to turn into an airbnb with the help of 2 friends.

Each unit is ~900 sq ft (2 bed, 1.5 bath). Purchase price: $339,000. We had to pay cash because it was in such poor condition.

Here's a thread about how it all went:
2 units were poorly remodeled, 2 units had serious issues including water damage & needed to be taken down to studs.

We estimated $130k in remodeling expenses with Patrick (one of the partners) doing the construction work. But quickly went over as HVAC was far more expensive.
We replaced all the windows, doors, siding, roof, plumbing, flooring, etc. Work started in October and by mid-December we had the first unit ready for Airbnb.

Winter is always slow here, but we still made $764 over the holidays as we picked up the first couple reviews.
Read 12 tweets
16 Jun 20
3 months ago 74 million kids in the US got a taste of homeschooling. Pundits debated pros & cons, parents rushed to adjust to a new normal, & many asked what the long-term change would be.

I believe homeschooling played a huge role in my ability to build a $100 million company.
Here are the specifics I learned:

1) The class moves at the pace of the slowest student: you

Class always moved at my pace. Sometimes that was breezing through subjects, other times the pace was really slow for subjects I just wasn’t getting it (chemistry).

So I stayed engaged
2) My parents gave me the upside

When there was perfect snow outside I could go out and play as soon as my work was done. Focused work was rewarded with an early play time.

Normal classes give students all the downside (homework, penalties, etc) and none of the upside.
Read 11 tweets

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