How I’m going to make 1 Million Dollars in the next 16 months with an (almost) new business venture.
And why should you care
/thread
And why should you care
/thread
Feel free to steal everything.
I'm going to be super detailed.
Follow it to:
🤝 Get clients
🚀 Start an agency
💰 Close bigger deals
💻 Get sweet Stripe notifications
🤑 Make more money from one client than from 30 days in your 9-5
Let's go.
I'm going to be super detailed.
Follow it to:
🤝 Get clients
🚀 Start an agency
💰 Close bigger deals
💻 Get sweet Stripe notifications
🤑 Make more money from one client than from 30 days in your 9-5
Let's go.
Why should you care?
I mean, who cares if I make $1MM.
That doesn't help you.
Right?
So, I'm going to make you part of the journey.
I'll be sharing EVERYTHING for free.
What works?
What doesn't work?
And how YOU can use this information.
More on that in a while.
I mean, who cares if I make $1MM.
That doesn't help you.
Right?
So, I'm going to make you part of the journey.
I'll be sharing EVERYTHING for free.
What works?
What doesn't work?
And how YOU can use this information.
More on that in a while.
CONTEXT:
For the last couple of months, I've been thinking about my web design agency.
I've overlooked it.
I fired some of my clients so I could focus on other things.
For the last couple of months, I've been thinking about my web design agency.
I've overlooked it.
I fired some of my clients so I could focus on other things.
And while the other things succeed...
they aren't challenging anymore.
Yesterday, I told @ShreyaPattar and @UnleashTheKnow_ about this
they aren't challenging anymore.
Yesterday, I told @ShreyaPattar and @UnleashTheKnow_ about this
So here's what I'm going to do.
I'm going to scale my web design agency to 1MM in sales within the next 16 months.
That's $62,500 in sales every month.
That's 4 clients/mo paying me $15k.
Or 6-ish clients paying $10K.
Or 9 clients paying $7K.
I'm going to scale my web design agency to 1MM in sales within the next 16 months.
That's $62,500 in sales every month.
That's 4 clients/mo paying me $15k.
Or 6-ish clients paying $10K.
Or 9 clients paying $7K.
So here's what I'll cover today:
1. Value Ladder
2. The Offers
3. The Niche
4. Outreach Channels
5. Financials
6. Sales Pipeline
7. Fulfillment
8. Project Management
9. Client Ascension
10. My Commitment
Let me show you everything.
1. Value Ladder
2. The Offers
3. The Niche
4. Outreach Channels
5. Financials
6. Sales Pipeline
7. Fulfillment
8. Project Management
9. Client Ascension
10. My Commitment
Let me show you everything.
1. The Value Ladder
I'll create a value ladder for the agency.
The purpose of the Value Ladder is to turn strangers into clients and increase their lifetime value (LTV).
The LTV is the average revenue a customer will generate throughout their time as a customer.
I'll create a value ladder for the agency.
The purpose of the Value Ladder is to turn strangers into clients and increase their lifetime value (LTV).
The LTV is the average revenue a customer will generate throughout their time as a customer.
Each step of the ladder is a service.
As the client ascends it, their LTV raises because each service has a higher cost.
(Value ladders work great for monetizing audiences too)
As the client ascends it, their LTV raises because each service has a higher cost.
(Value ladders work great for monetizing audiences too)
2. The Offers
Taking into consideration the Value Ladder, the Agency will have the following offers:
**Hero offer**
Complete Web Design → $7K to $15K
**Intro offer**
Landing pages → $3K to $5K
**Lead offer**
Website Audit → $300 (sometimes free, if I feel like it)
cont 👇
Taking into consideration the Value Ladder, the Agency will have the following offers:
**Hero offer**
Complete Web Design → $7K to $15K
**Intro offer**
Landing pages → $3K to $5K
**Lead offer**
Website Audit → $300 (sometimes free, if I feel like it)
cont 👇
**Free offer**
PDF about high-converting websites (potentially)
**Recurring Revenue Offer**
This is in the works. Still haven't decided what to sell. Feel free to give me ideas.
PDF about high-converting websites (potentially)
**Recurring Revenue Offer**
This is in the works. Still haven't decided what to sell. Feel free to give me ideas.
I've worked with people like @AJA_Cortes and @Mangan150 in the past.
They can attest to the quality of my work.
I've built over 200 websites, so I have the social proof, which will make the persuasion process smoother.
They can attest to the quality of my work.
I've built over 200 websites, so I have the social proof, which will make the persuasion process smoother.
3. The Niche
I've selected 2 niches.
These niches are similar in needs and goals.
It's like killing two birds with one stone.
I'll be revealing these niches later on in my email list, which you can subscribe to by clicking the link below.
onemillionroadmap.com
I've selected 2 niches.
These niches are similar in needs and goals.
It's like killing two birds with one stone.
I'll be revealing these niches later on in my email list, which you can subscribe to by clicking the link below.
onemillionroadmap.com
4. Outreach Channels
To get clients, you must reach out to strangers.
Here are 3 outreach channels I'll use.
1. Cold Emails
2. LinkedIn Direct Message
3. Inbound Marketing with Social Media
Here's how I'll use each of them.
To get clients, you must reach out to strangers.
Here are 3 outreach channels I'll use.
1. Cold Emails
2. LinkedIn Direct Message
3. Inbound Marketing with Social Media
Here's how I'll use each of them.
** Cold Emails **
Use KleanLeads to get the decision-makers emails.
Use Milkshake to automate sending the email.
With Milkshake, you can also automate the follow-up emails.
That way you don't have to hire someone to manually send the emails.
Use KleanLeads to get the decision-makers emails.
Use Milkshake to automate sending the email.
With Milkshake, you can also automate the follow-up emails.
That way you don't have to hire someone to manually send the emails.
To automate this process, I'll be using the tactics that @alxberman and @DONVESH shared on their courses.
Cold Email University by Alex
alexberman.gumroad.com/l/coldemailu (not aff)
Agency Cashflow Roadmap by Donvesh
donvesh.gumroad.com/l/agency-cashf… (not aff)
Cold Email University by Alex
alexberman.gumroad.com/l/coldemailu (not aff)
Agency Cashflow Roadmap by Donvesh
donvesh.gumroad.com/l/agency-cashf… (not aff)
** LinkedIn Direct Message **
My team will be reaching out to 5-10 people every day.
I've been told there's a limit to how many people you can connect to on a given day.
I'll also be posting regular content there.
@shreyapattar will be helping me with the engagement.
My team will be reaching out to 5-10 people every day.
I've been told there's a limit to how many people you can connect to on a given day.
I'll also be posting regular content there.
@shreyapattar will be helping me with the engagement.
I'll be using @blackhatwizardd's & @andrehaykaljr's The Vault templates for the outreach messages.
You can get it here:
coldemailwizard.gumroad.com/l/cewvault (not aff)
You can get it here:
coldemailwizard.gumroad.com/l/cewvault (not aff)
** Inbound Marketing with Social Media **
I have 63K followers on Twitter.
18K followers on Instagram.
And an email list of almost 12K subscribers.
While I know most of my followers don't follow me for web design, my feeling is that some of you might need a website.
I have 63K followers on Twitter.
18K followers on Instagram.
And an email list of almost 12K subscribers.
While I know most of my followers don't follow me for web design, my feeling is that some of you might need a website.
5. Financials Of Running A Bootstrapped Web Design Agency
Let's talk about expenses:
**Software**
Hosting - Paid (cuz I have my websites)
KleanLeads (find emails) - $47/mo
Milkshake (send emails) - $59/mo
LinkedIn Sales Navigator - $79.99/mo (still analyzing)
Let's talk about expenses:
**Software**
Hosting - Paid (cuz I have my websites)
KleanLeads (find emails) - $47/mo
Milkshake (send emails) - $59/mo
LinkedIn Sales Navigator - $79.99/mo (still analyzing)
Basecamp (project management) - $99/mo
Markup (for feedback) - Free
**Staff**
Web Designer - $1000-$3000 (will increase as I get more clients)
Project Manager - get new clients first
Copywriter - Per project
VA - $500
There are other costs (utilities, accountant, taxes, etc)
Markup (for feedback) - Free
**Staff**
Web Designer - $1000-$3000 (will increase as I get more clients)
Project Manager - get new clients first
Copywriter - Per project
VA - $500
There are other costs (utilities, accountant, taxes, etc)
6. Sales Pipeline
The sales pipeline will look like this:
a. Screening call: a short call to qualify the clients
b. Discovery call: a 20-minute call to dig deep into the goals and pains
c. Sales call: a call to show the proposal and get PAID.
The sales pipeline will look like this:
a. Screening call: a short call to qualify the clients
b. Discovery call: a 20-minute call to dig deep into the goals and pains
c. Sales call: a call to show the proposal and get PAID.
a. Screening call
The purpose of the call is to qualify or disqualify the prospect.
😭 Find the pain.
🎯 Find the goal.
🔩 Explain your process in a nutshell.
💸 Find out if they can afford you.
☎️ Book the next meeting.
The purpose of the call is to qualify or disqualify the prospect.
😭 Find the pain.
🎯 Find the goal.
🔩 Explain your process in a nutshell.
💸 Find out if they can afford you.
☎️ Book the next meeting.
b. Discovery call
This is where you gain clarity
You already know the pain and the goal
What's the real challenge?
What emotions do these challenges cause?
What functionalities does the website need?
Who is involved in the decision-making?
Dig deep then book the sales call
This is where you gain clarity
You already know the pain and the goal
What's the real challenge?
What emotions do these challenges cause?
What functionalities does the website need?
Who is involved in the decision-making?
Dig deep then book the sales call
c. Sales call
Here's where you summarize the past calls, show your proposal, and for payment.
This call is not mandatory.
Depending on the size of the website you can use the Discover Call to close because most websites have the same specifications.
Here's where you summarize the past calls, show your proposal, and for payment.
This call is not mandatory.
Depending on the size of the website you can use the Discover Call to close because most websites have the same specifications.
7. Fulfillment
The Web Design process is divided into 3 phases:
🔎 Phase 1: Research & Design
💻 Phase 2: Development
💁♀️ Phase 3: Feedback
Each project's completion time will range between 4 and 12 weeks depending on the functionalities the client needs.
The Web Design process is divided into 3 phases:
🔎 Phase 1: Research & Design
💻 Phase 2: Development
💁♀️ Phase 3: Feedback
Each project's completion time will range between 4 and 12 weeks depending on the functionalities the client needs.
🔎 Phase 1: Research & Design
Research the client's completion and prospective clients.
Learn about their client's needs and goals.
Both the designer and the copywriting will get access to info so they can create something more valuable.
Research the client's completion and prospective clients.
Learn about their client's needs and goals.
Both the designer and the copywriting will get access to info so they can create something more valuable.
💻 Phase 2: Development
Research is done.
It's no time to turn the design into a real website using WordPress or Webflow.
During this phase, we'll create the necessary functionalities for the site.
Research is done.
It's no time to turn the design into a real website using WordPress or Webflow.
During this phase, we'll create the necessary functionalities for the site.
💁♀️ Phase 3: Feedback
Phase 2 and 3 are done in parallel.
The website will be accessible to the clients.
That way they can provide quick feedback.
This way we avoid unnecessary changes late into the project.
Phase 2 and 3 are done in parallel.
The website will be accessible to the clients.
That way they can provide quick feedback.
This way we avoid unnecessary changes late into the project.
8. Project Management & Follow Up
We'll use Basecamp to manage every project.
Basecamp is a super-easy to use project management system.
It lets out you create tasks, uploads documentation, connect with your clients, and it even has a direct messaging system.
We'll use Basecamp to manage every project.
Basecamp is a super-easy to use project management system.
It lets out you create tasks, uploads documentation, connect with your clients, and it even has a direct messaging system.
💋 Onboarding
Every client will get a welcome packet.
The welcome packet includes:
- a summary of our agreement
- a detailed timeline of the project
- payment plans
- frequently asked questions.
Every client will get a welcome packet.
The welcome packet includes:
- a summary of our agreement
- a detailed timeline of the project
- payment plans
- frequently asked questions.
👋 Offboarding
I'll be collecting testimonials during this stage.
Every client will get:
- Tutorials on how to updater their websites
- 30 days of email support
- A goodbye gift
I'll be collecting testimonials during this stage.
Every client will get:
- Tutorials on how to updater their websites
- 30 days of email support
- A goodbye gift
9. Client Ascension
How can you make more money from the same client?
This is where the recurring revenue offer comes to the rescue.
SEO or Content Creation or Lead Generation are in play.
I still haven't decided.
Reply to this tweet with your ideas.
How can you make more money from the same client?
This is where the recurring revenue offer comes to the rescue.
SEO or Content Creation or Lead Generation are in play.
I still haven't decided.
Reply to this tweet with your ideas.
10. My Commitment
Full transparency online.
I'll build this in public.
I'll post regular updates on how many new clients we get (or don't get)
And I'll be sharing what I learn and relearn here and in my email newsletter.
Subscribe
onemillionroadmap.com
Full transparency online.
I'll build this in public.
I'll post regular updates on how many new clients we get (or don't get)
And I'll be sharing what I learn and relearn here and in my email newsletter.
Subscribe
onemillionroadmap.com
Am I scared?
Not really.
But I'm not looking forward to posting some of my Ls online – which will eventually happen because failure is always part of the journey.
Anywho, follow along.
Follow me @joserosado
Not really.
But I'm not looking forward to posting some of my Ls online – which will eventually happen because failure is always part of the journey.
Anywho, follow along.
Follow me @joserosado
If you liked the thread, bookmark it and retweet the first tweet 💜
Here’s a shortcut to the first tweet.
Here’s a shortcut to the first tweet.
https://twitter.com/joserosado/status/1431309352481300484
WiFi Income is real.
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