#TheSocialDilemma came out before January 6th's insurrection on US Capitol, but it foretold those events.
In the film, Tim Kendall (director of Monetization at Facebook) is asked what consequences worry him most?
He said, "Civil War":
Indeed, according to Tech Transparency Project [@TTP_updates] both before & after January 6th, Facebook allowed targeted ads for military gear and weapons to accounts of users who followed extremist content about the 2020 election and US civil war.
On April 27, I testified for the U.S. Senate Judiciary Committee on how social media algorithms rewire society, alongside policy leads for FB, Twitter, YouTube.
In this episode, @aza and I reflect on what was different since I last testified to the Senate in 2019, challenge the "we fixed it" arguments of tech platforms, share what I wish I'd said in the hearing, and tactical solutions like Amplification Transparency & Liability:
My goal was to transform the conversation:
Fixing social media isn't about filtering out a greater % of "bad content" but fixing a broken "Engagement Model" that profits from turning American society into a narcissistic cacophony that prevent us from solving ANY of our problems
Tech platforms have taken the lawful, physical world we live in (protected by an FDA, NIH, DoD/Pentagon and Children's TV standards) and created an *unlawful* unregulated world on top.
In other words, "software is de-regulating the world."
While platforms want to frame the problem in terms of a few BAD APPLES… 🍎
e.g.
> Fake content
> Fake news
> Fake users (bots)
> Dark patterns
> DeepFakes
e.g. "Our platforms are great, we just have to get rid of the bad guys…"
Renee was one of only two teams given full access to the dataset, and manually reviewed more than 200,000 posts and memes to understand the Internet Research Agency's disinformation techniques.
Often people ask, "what's different this time?" Haven't we always had fake news, propaganda? Is there really something new here?
Renee responds to that critique: 1) Mass Consolidation of Audiences, 2) Unprecedented Targeting, 3) Gameable Algorithms you can exploit.
(THREAD) Yesterday marked the 1 year anniversary of being on 60 Minutes w/ @andersoncooper to warn about “Brain Hacking”: how technology invisibly manipulates the thoughts, behaviors and feelings of minds and society.
It’s *unbelievable* how far things have come. At the time, it was *crazy* to think that in 1 year : Zuckerberg would be testifying before Congress, Facebook might be regulated, or Cambridge Analytica manipulation elections would be on front-page headlines around the world.