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Dickie Bush 🚢

@dickiebush

14 Sep

The Godfather of Advertising: Eugene Schwartz.

In 1966, he published Breakthrough Advertising, a book so good the original hardcover sells for $247.

And inside, he shared the daily writing routine that helped him write effortless, high-converting copy.

Here's the breakdown:

Eugene's secret: he treated his writing like athletes treat going to the gym.

It started with accepting a simple truth:

Writing every day is one of the hardest things in the world.

And so if he wanted to do it consistently, he needed a system that didn't rely on willpower.

Imagine showing up to the gym every day to meet your trainer.

And every day you had no clue:

• What type of workout you would do
• How difficult the workout would be
• How long the workout would last

This would be torture!

Yet, this is how most people write.

Read 17 tweets

Dickie Bush 🚢

@dickiebush

8 Sep

THREAD: 3 real-world money lessons I've learned since graduating college (that radically improved my relationship with money)

1. You make half as much money as you think. Or, everything costs twice as much as you think.

Why?

Taxes.

Coming out of college, you look at income as pre-tax and expenses as post-tax.

But there's a mismatch here - and it's not your fault. College teaches you nothing about personal finance.

Say your apartment is $1,500/mo. That's $18,000 per year in POST-TAX expenses.

So if you want to compare it to your salary, you need to cut your salary in half to normalize it post-tax.

Or, you can double your rent (and all other expenses) to normalize them pre-tax.

Suddenly, everything is more expensive! (Or you make a lot less, whichever way you choose)

Read 19 tweets

Dickie Bush 🚢

@dickiebush

31 Aug

If you can tell a compelling story, you can shape the world.

But most people think they don't have any stories worth telling.

And that's because they've never learned how to spot them.

So here are 3 simple ways to find viral-worthy stories in small, everyday moments:

@matthewdicks

Before you can craft and tell great stories, you need to learn to spot them.

And in his hit book Storyworthy, @matthewdicks explains three frameworks to build your story-spotting muscle:

• Homework for Life
• Crash and Burn
• First, Last, Best, Worst

Here's how to use them:

Framework #1: Homework for Life

Most people think stories have to be some incredible adventure, like the movies.

But the truth is, you have storyworthy moments every day.

You've just never stopped to capture them.

And that's because you've never done Homework for Life.

Read 20 tweets

Dickie Bush 🚢

@dickiebush

31 Aug

For the next 21 days, I'm not complaining. About anything.

Here's why:

typeshare.co/g/dickiebush

Day 17 of this Ship 30 for 30 cohort!

Hop aboard for October: ship30for30.com

Read 4 tweets

Dickie Bush 🚢

@dickiebush

28 Aug

One of my go-to frameworks: premortems.

In starting anything new, it's easy to set a goal and work backward to think of everything you need to do to make it happen.

Premortems do the opposite.

Instead of working backward from success, try working backward from failure 🧵

Premortems are the best ways to apply the principle of inversion.

Instead of finding things that guarantee success, find things that guarantee failure.

Then, simply avoid those.

And there are two common use cases: setting goals and making decisions.

Let's start with goals.

When most people set goals, they try to reverse engineer success by making a long list of what they need to do to achieve that goal.

But this means they overlook the dozens of bumps in the road that could trip them up, despite doing everything else right.

Read 10 tweets

Dickie Bush 🚢

@dickiebush

28 Aug

Just left Rogan’s comedy show in Tampa.

20,000 people in an arena.

Every one of them with their phone sealed in a pouch, laughing.

No distractions, no notifications, just watching the stage.

And that was while the comics were talking.

When they weren’t, everyone walked the arena having genuine conversation, interactions, and enjoying one another.

Again, 20,000 people. No phones.

No way to record, document, share, distract, flex, anything.

I found myself reaching for my phone at least 20x throughout (and saw a ton of other people doing it too).

Makes me wonder how many more events will do this in the future?

Read 4 tweets

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