Step 1: Choose a topic
Framework: 4 P's find where..
- People: interested already (ie big FB groups on subject)
- Profits: ways to make people $ (we like that)
- Paychecks: peeps r spending on it already
- Perspective: you have insight, expertise, or just share as you learn
Ours is about M&A.
- 10 steps to buying your 1st biz for $100k in passive(ish) income
Why?
- People: big FB groups & a few courses (BAD ones ahem Ninja?)
- Profits: Market is RIPE, 2.5M US biz's for sale in micro PE
- I know a thing or 7 bout that (I've done 60+ transactions)
It was SCARY to say I was an expert.
There are SO MANY SMARTER THAN I Am.
But there are even more who know nothing about fiance. So off I went.
Step 2: Pre-Sell It
What is it, what explicit problem does it solve?
3’s the magic #.
Once 3 people buy, you know people are picking up what you’re putting down.
ONLY COUNTS IF THEY GIVE YOU $$.
Step 3: Tech Stack @gumroad - Create guides, they make $1k monthly passive @thinkific - Course/MM sits here. Super easy (not prettiest UI) but all in 1 spot. @KartraOfficial - now use this also - for our 1 day events, super easy lead pages @followupboss - super cheap, easy CRM
Step 4: Create the Course
Make it easy on yourself. We created ours for free with our computer cameras, PPTS, zoom, and standard editing software. Nothing fancy. Once we had $25k in sales we started outsourcing.
My therapist said, of her thousands of clients... most people are actually slowly wasting away from ONE THING.... Boredom.
Most people live an oatmeal kind of life.
Oatmeal... it'll keep you alive, but it will bore you to death.
99.9% of people:
Wake up.
Go to the job they think is meh.
With people they think are lame.
Doing stuff that doesn't matter.
Having sex 1-2x a month same way w/ someone they kinda still like.
People are drowning in a sea of runny just kind of fine sorta life.
That terrifies me.
The image of lukewarm mush as a testament to being alive. F*CK THAT.