How to create a course in 2 weeks that'll do $1MM in revenue?

Here's our blueprint, may be worth ripping off:
We generated $50k in rev PRELAUNCH
- w/ no employees, investors
- no ads ever
- really no fing idea what we were doing

Now it'll do $1M+ in ARR.
@uacquisitions

What I learned...
Step 1: Choose a topic
Framework: 4 P's find where..
- People: interested already (ie big FB groups on subject)
- Profits: ways to make people $ (we like that)
- Paychecks: peeps r spending on it already
- Perspective: you have insight, expertise, or just share as you learn
Ours is about M&A.
- 10 steps to buying your 1st biz for $100k in passive(ish) income

Why?
- People: big FB groups & a few courses (BAD ones ahem Ninja?)
- Profits: Market is RIPE, 2.5M US biz's for sale in micro PE
- I know a thing or 7 bout that (I've done 60+ transactions)
It was SCARY to say I was an expert.

There are SO MANY SMARTER THAN I Am.

But there are even more who know nothing about fiance. So off I went.
Step 2: Pre-Sell It
What is it, what explicit problem does it solve?

3’s the magic #.
Once 3 people buy, you know people are picking up what you’re putting down.

ONLY COUNTS IF THEY GIVE YOU $$.
Step 3: Tech Stack
@gumroad - Create guides, they make $1k monthly passive
@thinkific - Course/MM sits here. Super easy (not prettiest UI) but all in 1 spot.
@KartraOfficial - now use this also - for our 1 day events, super easy lead pages
@followupboss - super cheap, easy CRM
Step 4: Create the Course
Make it easy on yourself. We created ours for free with our computer cameras, PPTS, zoom, and standard editing software. Nothing fancy. Once we had $25k in sales we started outsourcing.

@dvassallo sold $200k+ w/ PowerPoint and a webcam
Step 5: Stop being a wuss, spread the word

Where people fail. Quiet = no sales.

I used a lot of FB groups, personalized emails & LinkedIn to grow. LinkedIn is so underutilized. Also thx @TheHustle their group was Fire

Promote 10x what you think. 1 day you won't need to.
Step 6: Soft sell.
Include in newsletters.
Write blogs about it.
Get opinionated. Boring kills.
Here's where I first posted on ours....
My playbook:
I post:
3-4x daily on Twitter (mostly automated through Hypefury)

1x on IG (I try to reference the newsletter/course every other post)

7x a week on LinkedIn (videos too. - F I gotta get back to that)

A weekly newsletter (it's the sh*t get on there)
Your bank account will be your daily actions to promote amplified.
TLDR
- get over yourself and start already
- niche down
- pre sell
- no code tech stack
- video equipment is your iPhone that's fine
-be loud & proud

If you like this we wrote a whole newsletter on the playbook at:

contrarianthinking.co

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Codie Sanchez 💥

Codie Sanchez 💥 Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @Codie_Sanchez

4 Sep
5 ways I Buy Businesses, Here's How You Can too...

Came up with some new lingo on this... see what you think.

Ya want in?
First what you're looking for:
- biz below $5M in rev
- private
- older owner
- or owner who needs help & wants investment for cashflow & equity
Path one: Ancillary Expenditures

1: Look at the biggest expenses in your current business or personal life.
2. See if you can invest in a portion of those, or buy them out.

Amazon does this...

One of their best but least known acquisitions was Kiva systems automation.
Read 9 tweets
31 Aug
I know a guy who makes hundreds of thousands off mini-homes.

One he built for $165k and it nets him $87k a year...

Here's how:
@RobuiltChannel (aka Robuilt on Youtube) manages 10+ tiny house rentals remotely, which he documents for his 114k subscribers

He's also building a tiny house community on 50 acres of land in Tennessee... NBD
Here's a 300 square foot tiny home he built in Joshua Tree, California

It makes him $87,500 a year. Yup.

It rents for $165 a night on Airbnb.
And it only cost him around $165k to build. 🤯
Read 11 tweets
28 Aug
What if in future there are 3 types of capital?

Communist capital
Woke capital
Crypto capital

Like a triangle they each pull humans to align with one extreme.

Brilliant take by @balajis & @JTLonsdale on his new podcast.
Communist capital
=
You must submit. Bow your head or disappear.

Instigator example: Chinese communist party
Woke capital
=
You must sympathize. Gentler, but still bow your head bc all are ultimately oppressors.

Instigator ex: @nytimes & @VICE
Read 5 tweets
24 Aug
I turn 35 today, I’m far from wise but I’ve learned a thing or 22...

Through losing big, hitting jackpots, massive f’ups & building true freedom here are my 22 lessons learned…

May you avoid learning them all the hard way as I did :)
#1 Partners are everything

Good ones can make you and bad ones can break you.

I was really bad at them for years. I confused ego w/ competence. I got divorced from a bad marriage. Got myself into 2 really nasty partnerships.

Now I focus on people before ideas.
#2 When people show you who they are believe them

One partner I had YELLED at ttwo young designers who pitched us, I was silent. Shocked. No good response.

Promised to never do that again.

Oh and if they treat wait staff badly stand up & leave, red flag.
Read 24 tweets
23 Aug
The million dollar skill?

Copywriting.

It's the skill that keeps on giving, dealflow, jobs, influence, $, network, it draws moth to flames.

How do write better?
The #1 to write incredibly?

Read incredible writing.

#2 The next step, go write.

Here's the writing that has made me more & made me better than any MBA class:
On Writing by @StephenKing

Why? His book is brilliant if you want to get better at long-form.
- To write like ya talk
- to make a voice float off the page
Read 13 tweets
19 Aug
My therapist said, of her thousands of clients... most people are actually slowly wasting away from ONE THING.... Boredom.

Most people live an oatmeal kind of life.

Oatmeal... it'll keep you alive, but it will bore you to death.
99.9% of people:
Wake up.
Go to the job they think is meh.
With people they think are lame.
Doing stuff that doesn't matter.
Having sex 1-2x a month same way w/ someone they kinda still like.
People are drowning in a sea of runny just kind of fine sorta life.

That terrifies me.

The image of lukewarm mush as a testament to being alive. F*CK THAT.
Read 6 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!

:(