The 22 Immutable Laws of Online Writing
1. Don't start a blog (start a Social Blog instead)
2. Volume wins
3. Aim for CLEAR, not "clever"
4. Make a strong promise to the reader in your headline
5. Deliver on your promise in the content
6. Skimmability = Readability
ππ
1. Don't start a blog (start a Social Blog instead)
2. Volume wins
3. Aim for CLEAR, not "clever"
4. Make a strong promise to the reader in your headline
5. Deliver on your promise in the content
6. Skimmability = Readability
ππ
7. Your subheads should tell a story
8. Practice In Public
9. Use engagement data to dictate what you write, next
10. You are not the main character. The reader is
11. The size of the question = the size of the audience
12. Specificity is the secret to standing out
ππ
8. Practice In Public
9. Use engagement data to dictate what you write, next
10. You are not the main character. The reader is
11. The size of the question = the size of the audience
12. Specificity is the secret to standing out
ππ
13. Don't compete in someone else's category. Create your own
14. Imperfectly Published > "perfect" & unpublished
15. Don't focus on individual pieces. Build your library
16. Repeat your "core narratives"
17. The more you write, the more you write
ππ
14. Imperfectly Published > "perfect" & unpublished
15. Don't focus on individual pieces. Build your library
16. Repeat your "core narratives"
17. The more you write, the more you write
ππ
18. Word count is a poor measure of value
19. Writing for "everyone" means writing for no one
20. Memorable Writing = Answering the reader's question & telling them a story
21. Optimize for SPEED!
22. Time spent reading should never exceed time spent writing
19. Writing for "everyone" means writing for no one
20. Memorable Writing = Answering the reader's question & telling them a story
21. Optimize for SPEED!
22. Time spent reading should never exceed time spent writing
BTW, to 10x your online writing, I recommend grabbing this free email course:
ship30for30.com/sneak-peek
ship30for30.com/sneak-peek
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