Thread by @NewsBytesApp

BJP is reportedly planning a three-week-long campaign to celebrate PM Narendra Modi's 71st birthday on September 17. The campaign seeks to motivate BJP's officers—left disillusioned by the COVID-19 second wave—ahead of Assembly elections in several states.
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Previously celebrated as 'Seva Saptah,' the birthday celebrations will be expanded to 'Seva aur Samarpan Abhiyan.' At a recent meeting, BJP National Gen. Secy. Arun Singh unveiled the details of this campaign to the party's top functionaries at the national and state level.

Some key features of the campaign include 14 crore ration bags printed with Modi's picture, five crore "Thank you, Modiji" postcards mailed from booths nationwide, identifying 71 spots for clean-up in rivers, etc. #NarendraModi

Singh reportedly told BJP workers that the distribution of ration bags with the PM's picture will help strengthen the impression that "Modi is a messiah of the poor." He also stressed that a ration bag has more impact than a wall painting.

The BJP is also planning a high-voltage social media campaign with videos of beneficiaries thanking Modi for COVID-19 vaccines or his help during the pandemic. In vernacular media, noted writers will comment on Modi's governance.

As a part of the campaign, the saffron party will also launch a registration drive for children who lost their parents and are covered under the COVID-19 relief PM-CARES scheme. The campaign will also entail public mobilization toward bidding for mementos received by Modi.

To recall, plagued with deaths, the second wave is believed to have dented people's confidence in the Modi govt. After the second wave abated, Modi overhauled his Cabinet, signaling a reset. Since then BJP has launched campaigns such as the Jan Ashirwad Yatra for public outreach.