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Josh Spector Profile picture
@jspector
Sep 10, 2021 • 7 tweets • 3 min read • Read on X
Scrolly
Here’s a thread on how @JamesClear uses Instagram to get newsletter subscribers.

It’s really smart…

🧵👇
1. His bio has a clear call to action to subscribe to his newsletter.

And his link goes directly to his newsletter signup page (as opposed to his website home page).
2. He has a story highlight specifically to showcase his newsletter and drive signups.
3. He repurposes his newsletter content as Instagram posts.

And when he does he identifies in the image that the content came from his newsletter with a label at the top of the image.

He also includes a call to action to subscribe at the bottom of the image.
4. His captions also include a call to action to subscribe to his newsletter.
Speaking of newsletters…

I originally shared these tactics in my For The Interested newsletter.

To get more secrets of successful creators, sign up here 👇

fortheinterested.com/subscribe/
And for a deeper dive into James Clear’s Instagram strategy, check out this article from Karolina Wanner I featured in my newsletter this week.

link.medium.com/UMjnUKLMrjb

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More from @jspector

Josh Spector Profile picture
Aug 17, 2023
I sense growing frustration among creative entrepreneurs.

Many feel they're doing what they're "supposed" to do, but it's not working.

It's understandable.

But it's also a symptom of bigger issue in this space.

For example:
Consider doctors.

Anyone can become a doctor (in theory).

But to do so, they must get past a bunch of gatekeepers:

• College
• Med school
• Internships
• Getting hired/patients

Creative entrepreneurship has no gatekeepers, which is amazing.

But...
Creative entrepreneurs often confuse ease of opportunity with ease of success.

Like with any field, the majority of people who attempt creative entrepreneurship will fail.

But the general tone of the creator space encourages you to overlook that reality.

Which leads to...
Read 10 tweets
Josh Spector Profile picture
Jul 14, 2023
You’ll get your dream job when you start doing your dream work.

Start today.

You don’t need somebody to hire you to do it.

You don’t need to apply to do it.

You don’t need somebody to recommend you for it.

You don’t need a “break.”

You don’t need to get paid for it.

👇
You just need to start doing it.

Most people won’t do that.

That’s why most people will never get their dream job.

But you can.

👇
Want to be a marketer?

Market something.

Want to be a graphic designer?

Design something.

Want to be a stockbroker?

Give someone stock tips.

Want to be an entrepreneur?

Sell something.

👇
Read 6 tweets
Josh Spector Profile picture
Jul 5, 2023
I studied the channel pages of 10 YouTube experts.

They have a LOT in common.

Here are 5 approaches you can borrow from them for your own page... 👇


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1. Most of their banner images include:

• The word "YouTube" (because that's their niche)

• A photo of themselves

• Social proof

Examples from @robertoblake, @owenvideo, @AprilynneAlter, and @vidIQ:


Image
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2. Most have a pinned/featured video that's NOT their most recent video.

And also isn't a channel trailer.

Examples from @seancannell, @ColinandSamir, @PaddyG96, and @owenvideo


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Read 7 tweets
Josh Spector Profile picture
Jun 25, 2023
I studied the home pages of 10 smart creative entrepreneurs.

They have a LOT in common.

Here are 6 approaches you can borrow from them for your own site... 👇





1. They prioritize email signups.

Most have a signup form prominently displayed on the home page.

Their top priority is to get someone to join their list.

And their copy gives a clear reason to do so.

Examples from @khemaridh, @thejustinwelsh, @KateBour, and @jayclouse





2. They feature curated content on their home page.

Smart creative entrepreneurs know their most impactful content...

And drive people to it.

Check out how @JamesClear and @wes_kao feature popular posts on their home pages.

And how @AmyPorterfield features eps of her podcast.



Read 8 tweets
Josh Spector Profile picture
Jun 21, 2023
Newsletter Social Playbook week continues with a tip for you from @JamesClear.

One reason his newsletter has gotten so huge is because he's REALLY smart about how he promotes it on his social channels.

For example, here's how he promotes his newsletter on Instagram:
Almost every image James Clear posts on Instagram includes promotion for his newsletter.

But he does it in a subtle way.

Check out the promos incorporated at the bottom of these quote images he shared.

But that's not all he does...
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James also incorporates plugs for his newsletter in most captions he posts on Instagram.

A couple examples attached.

But his newsletter promotion isn't limited to his posts...
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Read 6 tweets
Josh Spector Profile picture
May 29, 2023
I bet you're doing too much.

Most of us are.

Here are some signs you've got a problem and what to do about it:
Are you missing self-selected deadlines?

Then you're probably doing too much.

This is typically a result of overextending yourself.

It’s not hard to make a video once a week if that’s all you do.

But it’s REAL hard if you also create 20 other things every week.
Do you have ONE main goal?

If getting more Twitter followers, newsletter subscribers, website page views, and customers are of equal importance to you, then you’re doing too much.

Pick ONE thing that matters most.

Optimize accordingly.
Read 9 tweets

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