Thread by @ItsKieranDrew

There’s an art to succeeding online.

And @jackbutcher has mastered it.

This month I listened to 33 hours of Jack’s podcasts to understand his process.

Here’re his 10 best ideas condensed into 1 thread (and 5 podcast episodes you can’t afford to miss)

Make Noise, Listen for Signal

Most people underuse the internet's potential

There's live feedback at your disposal.

A scientist collects data for their experiments, following the results.

You should do the same with your content.

How?

👇

Produce Prolifically

As you do, monitor metrics.

What works. What doesn't.

Your audience likes you for you.

So when a topic generates traction, double down.

Build up that topic with substance.

And you'll build a data-driven brand.

You're no longer part of the noise.

Follow Your Energy

If you’re doing something that drains you, someone will do it better

And the internet doesn't reward mediocrity.

Instead,

Find what energises you.

Before the dopamine rush.

Before the recognition.

And pursue it relentlessly.

In public.

Be Your Own Case Study

Too many people present a polished side of themselves

But people like real people

And your journey is your USP

Instead, improve and share.

It becomes a self-fulfilling loop

"I'm doing what I'm saying and it's working."

This is important because 👇

It’s All About Leverage

When you build in public, you leverage effort effectively

Not only are you learning, you build authority

A brand. An audience.

And you reinforce your ideas

1 unit of energy gives 5x the reward

This is the 'sawdust principle'

https://twitter.com/jackbutcher/status/1333925340767531009?lang=en

Constraints Create Creativity

Online, you’re rewarded for your mind

Creativity gives exponential results

But it doesn't happen by magic.

It's a process:

Turn up each day

Give yourself permission to create junk

Iterate your craft to its simplest form

Serve One to Serve Many

Jack used to be a ‘Jack of all trades’

(sorry)

But diversification is costly

You distort your message trying to please everyone

Specificity creates opportunity

So narrow your focus

You’ll never be short of customers if you can solve 1 big problem

Be a Permissionless Apprentice

Conventional job route =
Apply. Hope you get it. Move on if not.

There’s a more effective and exciting way:

Help someone in public
Use your skill
Get noticed
Best case, you get what you want
Worst case, you’ve improved

Don’t wait for permission

Faith in the Process

You can’t expect to deadlift 600lbs day 1 in the gym

The same is true online

Jack estimated 32K hours on his craft

You grow through reps

But it’s tough.

You need to believe that if you do what you love for long enough,
The world will reward you for it

Track The Right Metric

You need to be stoic about outcomes

You can't control them

But what you can:

Input

Set goals that keep you producing

Get your dopamine from what you put in. Not get out.

The results will come.

You only need to keep your skin in the game.

Top 5 podcasts with:

@david_perell


@nathanbarry
open.spotify.com/episode/7iMtti…

@bzaidi
open.spotify.com/episode/5EMiUb…

Ship30 @dickiebush @Nicolascole77:


@ChrisWillx on Modern wisdom

Thanks for reading!

If you enjoy threads on:

• Effective writing
• Creativity
• Pursuing purpose online

Give me a follow.

@ItsKieranDrew

Let's boss it together.

TL;DR

10 of Jack Butcher's best ideas for online creators.

• Make noise
• Produce prolifically
• Follow energy
• Be your case study
• Leverage effort
• Creative process
• Serve one
• Permissionless apprentice
• Faith in process
• Lead metrics