Post-lunch session w/ LinkedIn star @espirian: 'How to be a LinkedIn leader'. John got me started on Twitter and was among the first to make me feel welcome at my very first then SfEP conference. For that I'll be eternally grateful. Excited about this session. #CIEP2021
LinkedIn tactics.
🙅🏾♀️ Don't connect w/ too many too quickly (slow and steady...)
🙅🏾♀️ Don't *not* get to know people (have conversations w/ connections)
🙅🏾♀️ Don't follow engagement pods (groups promising to boost engagement) 1/ #CIEP2021
🙅🏾♀️ Don't connect w/ too many too quickly (slow and steady...)
🙅🏾♀️ Don't *not* get to know people (have conversations w/ connections)
🙅🏾♀️ Don't follow engagement pods (groups promising to boost engagement) 1/ #CIEP2021
Profile dos.
✅ Get a profile pic and a banner
✅ Beware of long headlines (220 characters = wall of text on mobile screen) 2/ #CIEP2021
✅ Get a profile pic and a banner
✅ Beware of long headlines (220 characters = wall of text on mobile screen) 2/ #CIEP2021
✅ Use the 3Is of headline writing: interesting, informative, intriguing (pack your Content DNA here; use character counts of visibility as a guide)
✅ Get your About section right: what (you do), who (you help), how (to contact you); give it *your* personality 🙂 3/ #CIEP2021
✅ Get your About section right: what (you do), who (you help), how (to contact you); give it *your* personality 🙂 3/ #CIEP2021
Get (but also give) recommendations on LinkedIn. Add link to *your* recommendations section in your email signature; ask for one from a happy client. (You will need to connect first.) 4/ #CIEP2021
Good to use Follow as default option if you are a regular content creator on LinkedIn and want more people seeing your content. 5/ #CIEP2021
If/when you want to connect:
✅ Do your homework (read people's profiles, take an interest in their life)
✅ Connect the right way: add a personal message (voice or text). 6/ #CIEP2021
✅ Do your homework (read people's profiles, take an interest in their life)
✅ Connect the right way: add a personal message (voice or text). 6/ #CIEP2021
Guide to creating LinkedIn content: lean on your CHAIR. Create content that is
✅ Challenging
✅ Helpful
✅ Amusing
✅ Interesting
✅ Relevant
7/ #CIEP2021
✅ Challenging
✅ Helpful
✅ Amusing
✅ Interesting
✅ Relevant
7/ #CIEP2021
Short or long form content: choose posts or articles carefully, based on purpose and readership you want to reach. Neither are organically promoted, both require you to do the work to make people see your message. 8/ #CIEP2021
Post anatomy
✅ Use a headline, leading with a relevant emoji
✅ Consider white space
✅ Use short paras
✅ Add colour to list markers (use your brand ones)
✅ Avoid external links
✅ Use right pic dimensions
✅ Use relevant hashtags
✅ Add a CTA
9/ #CIEP2021
✅ Use a headline, leading with a relevant emoji
✅ Consider white space
✅ Use short paras
✅ Add colour to list markers (use your brand ones)
✅ Avoid external links
✅ Use right pic dimensions
✅ Use relevant hashtags
✅ Add a CTA
9/ #CIEP2021
More dos and donts
🙅🏾♀️Don't tag for the sake of tagging
✅ Add multiple websites to your profile (tip: link to different pages from your own site - use custom CTAs)
✅ Come up with your own brand hashtag
✅ Create content, but comment 10 times more.
10/ #CIEP2021
🙅🏾♀️Don't tag for the sake of tagging
✅ Add multiple websites to your profile (tip: link to different pages from your own site - use custom CTAs)
✅ Come up with your own brand hashtag
✅ Create content, but comment 10 times more.
10/ #CIEP2021
Wrap up: 'Conversations are gold', says @espirian. That's my best takeaway from this session. Find your network, build relationships. You can't go wrong - business or life. End. #CIEP2021
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