One billionaire and three normies currently have the coolest answer to, “What are you doing this week?”

A thread on the SpaceX Inspiration4 mission and why it's the most ambitious space flight to date
The details:

At 8:02pm ET tonight, the four passengers will become the first all-civilian crew to go into orbit, rising about 80 miles higher than the International Space Station at the peak of their three-day joy ride.
Why it matters:

This mission is far more technically difficult than the other billionaires’ space flights this summer because of how much higher and how much longer the trip will take.
Bezos’s Blue Origin flight was the first suborbital all-civilian mission, and Richard Branson’s Virgin Galactic trip was so suborbital that some question whether he was in space at all.
Billionaire entrepreneur and trained pilot Jared Isaacman booked the whole ship like it’s a table in Vegas for his bachelor party.
Here's who’s joining him:

Hayley Arceneaux, a cancer survivor and physician assistant at St. Jude, will become the youngest person ever to go to space at 29, and the first with a prosthetic body part.
Christopher Sembroski, a Lockheed Martin data engineer, is going in place of his friend who won his ticket through a St. Jude fundraising campaign.
Sian Proctor, a geology professor and former astronaut trainee, won a contest held by Isaacman’s payment processing company, Shift4. She’ll become the fourth Black woman and the first person from Guam to go to space.
The ship is also carrying a lot of merch into orbit, including a ukulele from Martin Guitar and 66 pounds of hops for Samuel Adams—“the official beer of Inspiration4.”
Zoom out: Through its Commercial Crew Program, NASA invested billions in both Boeing and SpaceX to get commercial space flight off the ground.
This is SpaceX’s first all-civilian mission and fourth crewed flight overall, putting it lightyears ahead of Boeing, which has yet to send any humans into space.
But while the Inspiration4 is a milestone for commercial space travel, seats are still far too expensive ($450k a pop for Virgin Galactic) for the average amateur astronaut to afford.…
How to watch: You can stream the mission starting at 3:45pm ET ​​on SpaceX’s YouTube channel. If liftoff is delayed for any reason, SpaceX will try again Thursday night.

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More from @MorningBrew

14 Sep
So the #AppleEvent was short on big announcements, but full of incremental improvements.

Here are the main devices that got an upgrade.
1. iPhone 13

20% smaller notch
120Hz display
New colors
New camera arrangement
Better battery life

13 Pro $999
13 Pro Max $1099
Apple Watch Series 7

20% bigger screen
Slightly tweaked UI
40% thinner than previous model
70% brighter
33% faster charge

Cost: $399
Read 4 tweets
14 Sep
1/ In 2010, Steve Jobs created a seemingly innocuous meeting agenda item that would set Apple on the path to becoming the most valuable company in the world.

It's #AppleEvent day so we're taking a look at how Jobs' vision became Apple's notorious "walled garden."
2/ What is a walled garden?

It's a closed ecosystem of software and hardware products that restricts access to outside applications and content.
3/ While lots of tech companies have created walled gardens with their products and services, no one has done it as successfully as Apple.

Let’s break down how that is possible.
Read 24 tweets
14 Sep
House Democrats are scrambling to cover the bill for their pricey $3.5 trillion budget proposal.

A thread explaining the plan they released yesterday that includes about $2.9 trillion in tax hikes.
Reality check: Unless you’re the CEO of Target or clutching your third boat, you won’t be targeted by the increases, which aim to raise money from corporations, wealthy Americans, and investors.

Here are some of the deets:
1. For bigger, profitable companies, the corporate tax rate would jump to 26.5% from 21% currently.
Read 11 tweets
13 Sep
With the NFL season officially underway, we thought we'd do a little season preview...

a thread of Super Bowl contenders as cryptocurrencies
Kansas City Chiefs - Ethereum

The Chiefs didn't win the Super Bowl last year and ETH isn't the biggest crypto in the world, but these two are the future. They both perfectly marry power and potential.
Tampa Bay Buccaneers - Bitcoin

The defending champs led by the GOAT. Bitcoin and Brady may be a little old but they are far from washed. Who knows, maybe Brady IS Satoshi. We could see it.
Read 10 tweets
13 Sep
In a Morning Brew + Generation Lab poll, we asked 524 college students across the US about their experiences back on campus.

Here is what we learned...…
Vaccine mandates

The majority support vaccine mandates on campus. 56% of college students believe that their school should require vaccinations. Image
College communication has been mostly good.

On a scale of 1–10, students gave their schools an average score of 8 in terms of clarity about Covid safety rules on campus.
Read 7 tweets
13 Sep
President Biden’s vaccine requirement for employers grabbed all the headlines last week.

But another overlooked initiative could play a pivotal role in reducing the spread of Covid-19.

A thread on the dramatic expansion of affordable at-home testing. Image
First, what is an at-home Covid test?

Rather than having a health professional get all up in your nostrils, you can swab yourself and get the results in less than an hour.
At-home rapid tests (known as “antigen” tests) are less reliable than the lab-based PCR test, but experts say they can be an extremely useful tool for allowing life to proceed semi-normally.
Read 9 tweets

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