Dealing with Mainstream Media: A Guide for Good Publicity and Outreach, how can we make media online and offline as an ally.

Thank you for coming through and facilitating this session @JosephMunda
#usawaclp #uiclp
You need to choose the story you want people to know. Spend about 60% speaking about the issues you are passionate about.
@JosephMunda
#usawaclp #uiclp
Stories are what build brands and when we need to tell those stories first before anyone else writes them. Being a community leader you automatically becomes an expert or point person and people identify you with that cause so tell that story

@JosephMunda
#usawaclp #uiclp
There is fine line between PR And Journalism. As community leaders we need to work towards our public relations as much as we can.
@JosephMunda
#usawaclp #uiclp
Journalist are people who can help spread your message and increase your advocacy efforts but you have to give them access quality information so that they can report and talk about your cause
@JosephMunda
#usawainstitute #uiclp
As a community leader you are an expert in your work but you can also be a source and someone to be able to comment on a story being done. Make sure you know your information and have good research
@JosephMunda
#usawaclp #uiclp #femaleleaders

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with The Usawa Institute

The Usawa Institute Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @UsawaInstitute

15 Sep
Today session is being facilitated by @ShraddhaPatnala talking about low cost advocacy plans
#usawclp #uiclp
Understanding where you want to go truly helps you figure out how and what you build in your advocacy campaigns
@ShraddhaPatnala
#usawclp #uiclp #femaleleaders
The more we sit down and research and define who we want to do the advocacy before we start matters a lot..

@ShraddhaPatnala
#usawclp #uiclp #femaleleaders
Read 6 tweets
11 Sep
How do we Monitor and Evaluate our social impact business and non profit programs with @merchoks1
#usawaclp #uiclp
We are all running programs and social impact business and the one thing we want is effectiveness... M & E is there to measure that’s effectiveness as you are implementing your programs @merchoks1
#usawaclp #uiclp #womenleaders
M & E helps you to evaluate, adjust and implement things along the process. Projects fail at times because we can not evaluate or measure that effectiveness
@merchoks1
#usawaclp #uiclp #femaleleader
Read 7 tweets
11 Sep
What are the policies and legal frameworks that are set for people working with vulnerable groups and children @lucychivasa
#usawaclp #uiclp #womenleaders
There are several frameworks that deal with the children, women and vulnerable groups. It’s paramount that you understand your constitution and know what it says about the policies around your work
@lucychivasa
#usawaclp #uiclp #womenleaders
So they are policies both local and international, the constitution and then they are frameworks and agreement that government has signed and adopted. It’s important that we know these instruments
@lucychivasa
#usawaclp #uiclp #womenleaders
Read 7 tweets
4 Sep
For the doubles Header second session we are having Communication For Non Profits with @dube_earl #usawaclp #uiclp #femaleleaders
If you don’t have a relationship with your audience then you need to make sure you know HOW to speak to them
@dube_earl #usawaclp #uiclp #femaleleaders
Communication is a process.
You send and receive feedback.
Even in-spite of all this noise

@dube_earl #usawaclp #uiclp #femaleleaders
Read 10 tweets
4 Sep
So grateful to @rufaro_maz for coming through and facilitate today first session. Fundamentals of Marketing #usawaclp #uiclp #femaleleaders
Knowing who you are and who your customers, clients beneficiaries are that is where marketing starts. @rufaro_maz #usawaclp #uiclp #femaleleaders
How are you packaging your message or your programs
There are principles that function in marketing and defining these things as an organization is the important part
@rufaro_maz #usawaclp #uiclp #femaleleaders
Read 9 tweets
1 Sep
Today session is on Building Social Capital For Community Development with @plotmhako From @jibilika and @EargroundZw Image
Social capital you can buy and transact with it.. social capital is a currency that you need to learn to build into
@plotmhako
#usawaclp #uiclp #womenleaders
How can our organization exits outside us and also without us being there...
@plotmhako
#usawaclp #uiclp #womenleaders
Read 9 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!

:(