I wanted to make this tweet on Sunday but let me do it TODAY.
This tweet is very important so please read very carefully
One thing that will make you hit your $5,000 faster is to increase DISTRIBUTION of your product
In fact, if you have been struggling to get results...
This tweet is very important so please read very carefully
One thing that will make you hit your $5,000 faster is to increase DISTRIBUTION of your product
In fact, if you have been struggling to get results...
...in your business this is possibly why. You have low distribution.
And there are 2 ways to increase distribution
1. Climb the supply chain
2. Create new outposts
Let me explain it one by one, and as I do so - please think of how to implement in your own business.
And there are 2 ways to increase distribution
1. Climb the supply chain
2. Create new outposts
Let me explain it one by one, and as I do so - please think of how to implement in your own business.
1. Climbing the supply chain!
Here is what the supply chain of every business looks like
A. Manufacturers
B. Sole Distributor
C. Wholesaler
D. Retailer
E. Consumer
If you move from E upwards, you make more money from a business the higher you go. Let me explain
Here is what the supply chain of every business looks like
A. Manufacturers
B. Sole Distributor
C. Wholesaler
D. Retailer
E. Consumer
If you move from E upwards, you make more money from a business the higher you go. Let me explain
Take someone that sells jollof rice on her Instagram page for example.
She is retailer. But let’s say she wants to move up the ladder, what she can do is go to the banks In her state.
And Get a contract to supply food to the banks’ workers daily.
Let us run the numbers
She is retailer. But let’s say she wants to move up the ladder, what she can do is go to the banks In her state.
And Get a contract to supply food to the banks’ workers daily.
Let us run the numbers
If each bank branch has 5 workers - she gets 20 branches to say yes. It can be more, we are being conservative
This way she would have to supply to 100 people daily. And if a plate is 2k she would do 200,000 naira in sales daily, & 6M in sales a month...
This way she would have to supply to 100 people daily. And if a plate is 2k she would do 200,000 naira in sales daily, & 6M in sales a month...
...just because she moved up the distribution ladder or supply chain.
2. The next way to increase distribution is to create new outposts
Example
If someone sells ginger drinks on Instagram, and then goes to shopping malls round Lagos to put that drink on their shelf
2. The next way to increase distribution is to create new outposts
Example
If someone sells ginger drinks on Instagram, and then goes to shopping malls round Lagos to put that drink on their shelf
...he has increased outposts, so this way he can make sales from the shopping malls in multiple spots
If you make 5k from one store, putting your product in 100 stores round Lagos gives you 500k
This is the magic of distribution.
Now read the next line carefully
If you make 5k from one store, putting your product in 100 stores round Lagos gives you 500k
This is the magic of distribution.
Now read the next line carefully
Will increasing your supply chain or outpost be easy? The answer is no - people will turn you away.
But is it possible? Yes! It can be done. Find organizations or stores that need what you sell. Market to them. The idea is to mass sell what you sell.
here is what to do
But is it possible? Yes! It can be done. Find organizations or stores that need what you sell. Market to them. The idea is to mass sell what you sell.
here is what to do
List out 100 possible supply chains. Note that supply chain can also be individuals. Say the top people in your market giving you a mention.
So please, don’t worry whether this people or organization will say yes to you. Just list them out
Banks, schools, churches, malls, etc
So please, don’t worry whether this people or organization will say yes to you. Just list them out
Banks, schools, churches, malls, etc
After you have all of them listed out...
The focus in the next 30 days is to get just 10 from this 100 to say yes for you to supply to them
If you do this exercise with everyone else, even if you do not hit $5k - you will notice a spike in your income this month
The focus in the next 30 days is to get just 10 from this 100 to say yes for you to supply to them
If you do this exercise with everyone else, even if you do not hit $5k - you will notice a spike in your income this month
Note that this can be done for all types of business - you just have to find a way to do it for yours
Are you a programmer? Find 100 schools, and sell them student management platform
Be creative with this
Are you a programmer? Find 100 schools, and sell them student management platform
Be creative with this
Supply chain for Some type of business will be easier to figure out than others but it can be done.
In the next tweets I will share more on how to convince these people you pick to work with you
In the next tweets I will share more on how to convince these people you pick to work with you
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