Thread by @jayclouse

When I talk with service professionals, we often talk about whether or not content marketing is useful, necessary, or effective.

So this week on the show, I'm talking with @DefineFinancial, who says more than 90% of his clients come from his podcast 🤯

(thread) 🧵...

Taylor Schulte started his financial advisory firm in 2014 in San Diego, California.

For a city with millions of people and a ton of existing competition, he knew he had to stand out.

So he started by making his online presence head-and-shoulders above the competition.

But it's more than just good-looking design, it's also highly-considered and functional design too.

We really go into the weeds in how the site is structured, from the headline to the call to action.

It's all a well-oiled marketing machine curating the RIGHT leads for him.

Then Taylor expanded his content strategy into podcasting.

The Stay Wealthy Retirement Podcast generates 30K+ downloads per month and was named a Forbes Top 10 Retirement podcast.

Even more importantly, the show brings in the majority of new business to Define Financial!

Along the way, Taylor was strategic about building relationships with journalists and media outlets, lending his voice to stories and gaining more recognition.

That brought a lot of credibility, leading to being named the #2 Independent Financial Advisor by Investopedia.

And in 2020, he and @jus10castelli co-founded @theadvisorgc, an online community helping financial advisors grow together.

That community (managed by the incomparable @plantmammal) generates more than $200,000 in annual recurring revenue (and does a lot to give back).

This is a super fun, tactical conversation with @DefineFinancial showing how being a creator can REALLY serve your service-based business.

Listen to @spotifypodcasts or anywhere you get your podcasts!

#tweet100

open.spotify.com/episode/5Hv0pS…