blinki.st/c87019b62fd6?b…
This book was written in 1999. It must be a classic. Being adaptable is important in an ever changing environment.
blinki.st/c87019b62fd6?b…
5 steps-research,target, position, implement &evaluate.
blinki.st/c87019b62fd6?b…
Marketing can respond, anticipate or shape. Respond- wasing machine, robot vavuum; anticipate-bottled water; shape-create a market: walkman, smart phone, etc.
Think about who you're targeting and how you might reach them. blinki.st/c87019b62fd6?b…
blinki.st/c87019b62fd6?b…
4 Cs - customer value, cost, convenience, and communiation
blinki.st/c87019b62fd6?b…
Importance of audit and monioring.

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More from @DrAndrewHuang

23 Sep
blinki.st/c87019b62fd6?b…
Nice racism - how progressive White people perpetuate racial harm.

This should be good.
"“nice” progressive white people frequently perpetrate the most racial harm in cross-racial spaces. They objectify Black people and people of color, enact daily racist microaggressions, & center their own feelings of shame when called out – that is, they make it all about them."
blinki.st/c87019b62fd6?b…
Wow, diAngelo isn't mincing words at all.
Read 20 tweets
23 Sep
Some thoughts on @Tobin_MedEd @UniMelbMDHS DME talk on EPAs
My time in Echuca having to write up other ppls (the previous term's interns) discharge summaries, whilst a crap experience, did teach me to navigate the medical record and find information very quickly.
Supervision in undergraduate medicine... was very thin on the ground when I went to medical school. We used to watch each other take histories and examine, possibly more for emotional support than peer feedback. Very rarely did anyone watch us take this vital clinical skill.
Read 6 tweets
21 Sep
blinki.st/c87019b62fd6?b…
The author is proposing a "Mega-Diplomacy that makes every influential force negotiate and work together with every other."

Sounds ambitious. Let's see what they've got to say.
Diplomacy has evolved through the ages. "In the modern world, especially with emergent technologies, diplomacy is far more than a means of negotiation and a defense against war."
blinki.st/c87019b62fd6?b…
"Nowadays, any influential entity can play the role of a diplomat."

But I'd add that it's not particularly democratic. And these days with the cult of celebrity, people might have platforms without the expertise or knowledge to support their position.
Read 12 tweets

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