The Twitter header photo is the most underutilized asset

I’ve followed many within seconds - solely due to their banner

I realized, I am losing opportunities without a customized header photo

Put your header photo to work!

Here are 7 banners I learnt from to create mine...🧵
1/ @dharmesh

Why I followed within seconds -

• Established credibility immediately
• Content topics clearly visible (and relevant to me)
• Super friendly/approachable tone

Bonus: Have a lot of inspiration for my V2 header banner!
2/ @abarrallen

I was already following Allison. I sent her banner to my designer.

Why?

• Elevator pitch is precise
• Great visual design highlighting the product value
3/ @JamesClear

Believe it or not - I found @JamesClear and Atomic Habits on Twitter.

Bought the book, implemented several Atomic Habits,

But it all started from the Twitter banner. The banner speaks for itself!
4/ @immad

I took a lot of inspiration from this one.

• Clear and concise tag line
• Product image complementing the tag line
5/ @beondeck

Why I followed within seconds -

• Headline copy was too good,
• Resonated - Made me ask myself (who are the other ambitious people who are growing together?)

Followed, applied and now accepted to @beondeck ODS program!
6/ @mar15sa

Why I followed within seconds -

• Clean design
• Value proposition clearly highlighted
• Content topics visible

Followed, later joined her cohort based course.
7/ @heyblake

Why I followed within seconds -

• Highlighted very relevant information that matched my interest - CMO of a marketing company building in public.
• Clean visual design
tl;dr:

Put your header photo to work!

Sharing my learnings to pay it forward.

If you enjoyed this, follow me @siddharthm83 to follow my story:

1. How I am leveraging Twitter
2. Building a remote-first company
3. How I am building Yembo to $20M in ARR
If this thread was helpful, RT it to pass it along.

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More from @siddharthm83

26 Sep
After my last post, many people asked why I'm suddenly active on Twitter

I'll credit this to someone I haven't met - @balajis

I'm kicking myself for not building on Twitter earlier.

🧵 Here are the 3 main reasons why I started and why everyone (especially founders) should...
1/ "Failure to build an audience is like failing to build a website. It's a necessary task" - @balajis

Share your message unfiltered by going direct.

Become your own champion.

I've seen too many founders misquoted, for another's individual benefit.

2/ "Build a like-minded community in the cloud" - @balajis

Twitter has been amazing for me.

I've made critical company decisions, just based on what I've learnt here (more on this coming later).

Seriously, can't believe this site is free.

Read 6 tweets
21 Sep
5 years ago, Zach Rattner and I started Yembo. Incredible journey so far!

• Grew to $1,000,000 ARR and lost it all in 2018 😞
• Company almost died 😱
• Grew back to $1M ARR within 1yr, and $4M ARR in the next two 😌

Next step: $20M ARR.. 🚀

Here is how we did it 🧵
1/ First - What is Yembo?

We are the leader in AI-based “virtual survey” products for home services.

Home services - movers, painters, etc send a trained person onsite to give a quote. The process is slow and inaccurate.

Yembo uses video and AI to eliminate the onsite visit.👇
2/ Founding story

My co-founder @zachrattner and I met at Qualcomm.

I was working on AI algorithms, he was a SW engineer.

Zach texted me one day “we should do AI for moving”.

My first arrogant reaction - "what a terrible idea".

Dismissed it, didn't even respond. 😥 Image
Read 15 tweets

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