Because it’s going to get a lot worse. PR tip: 60 Minutes has a significantly larger audience (10mm+) than anything so far and will tease hearing. In addition, there are larger problems all coming at the same time. I’ll list them in no particular order:
1 - Texas lawsuit names Sandberg for possible criminal market rigging. DOJ expected to take up after new AAG expected to be confirmed this month.
2 - FTC just sued to break up their company into pieces. State AGs from every state in America are appealing to have their suit refiled.
3 - District of Columbia AG is deep in discovery for a case involving cover-up by top four execs and on Thursday asked to expand discovery to critically important Growth and Monetization team. This would be very bad for FB.
4 - State of Rhode Island and other pension funds filed new lawsuit last month including insider trading claims and asking for relief including governance changes among other things and exposes super sensitive comms involving and makes key board members including Thiel.
5 - Congressional select committee has requested and will subpoena a significant trove of documents related to an insurrection on 1/6.
6 - lawsuit in California is slowly unsealing evidence in a fraud claim for misleading on duplicate and fake accounts which exposed comms of COO, CFO and likely caused sudden exit of top longtime marketing executive once her comms were exposed.
7 - arguably the most important tech dependency for Facebook, Apple, its most valuable ARPU in its most valuable nation, kneecapped its data surveillance and its first earnings with significant impact is this month.
8 - Irish regulator is starting to enforce against Facebook for privacy violations and its legal basis for exchanging data across apps and oceans has been ruled invalid.
9 - California AG starting to enforce against its new privacy law and Facebook’s collection and use of data across more than eight million sites is pretty clearly illegal.
10 - it has no monetization scheme for WhatsApp as public concern and regulators have rejected its planned bait and switch to leverage data and target ads.
11 - investors are starting to question its family metrics and whether they cover up problems in the blue app and artificially boost perception of healthy grow dependent on Instagram which is very much in the spotlight.
12 - advertisers and consumer groups are threatening boycotts again as the company faces renewed scrutiny from massive leak of documents by whistleblower.
13 - it’s finding it difficult to know who to trust. So much so that a highly questionable but loyal lieutenant is being put into the CTO role and one would expect Elliot Schrage is still involved in trying to help defend company three years after taking fall for Definers.
14 - European Competition office is reported to be investigating and preparing lawsuit against company.
15 - European Union is preparing and finalizing legislation, Digital Markets Act, directed specifically at Facebook and a handful of companies.
16 - German competition office has ruled Facebook needs to cease combining data across Facebook’s family of apps and the rest of the internet. Under appeal.
17 - This just what we know. Sunday tv and Tuesday hearing being a lot Lee risk than upside.
And I’ll add (sorry for typo above), it’s not actually all we know - we do know more. But this is what is clear in the press and public record and on similar footing to the last few weeks.

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More from @jason_kint

30 Sep
10:30am ET Senate Commerce hearing will stream live here. Again, I still recommend rescheduling but so it goes. commerce.senate.gov
Live now. @SenBlumenthal pretty much just said Facebook CEO Mark Zuckerberg committed perjury and has bipartisan support from leadership @MarshaBlackburn and @SenatorCantwell on both shoulders. /2
I had to hop off for 45min but this is going as expected. Members are doing a good job. A couple comments from me:
1) Facebook actually does know <13 users end up getting their data collected
2) There are plenty of lawsuits and testimony showing Mark Zuckerberg owns the decision
Read 7 tweets
30 Sep
For those who believe Facebook released the Instagram research last night on the eve of hearing, they did not. Here are the actual docs, thanks to WSJ:
(1 of 6) Teen Girls Body Image and Social Comparison on Instagram—An Exploratory Study in the US s.wsj.net/public/resourc…
(2 of 6) Appearance-based social comparison on Instagram s.wsj.net/public/resourc…
(3 of 6) Social comparison: Topics, celebrities, Like counts, selfies s.wsj.net/public/resourc…
Read 6 tweets
30 Sep
Again, if I were Congress, I would postpone the hearing with Facebook this morning. For two reasons: 1) public isn’t seeing docs until this morning if at all and 2) will allow whistleblower to set the narrative not Facebook. On #1… 1/3
Facebook is a bad actor conducting information warfare on issues related to wellbeing of children. FB promised transparency - most of the slides came late last night due to WSJ reporters not FB. And industry experts will have valuable analysis once they see FB’s research. 2/3
Facebook dropped propaganda in single slide then their limited and annotated set of slides to set narrative. Whistleblower is on largest news show on - 60 Minutes - on Sunday night and testifying under oath next week. Let that be the first draft of history. Then FB responds. 3/3
Read 4 tweets
30 Sep
Woah. So it looks like WSJ had six full decks on this one report about Instagram harms and they are incredibly impressive and thorough studies by Facebook’s own team. They deserve enormous attention - put them under the klieg lights please. /1
While it appears WSJ was incredibly diligent, contacted all mentioned execs for comment, redacted personal info etc, they clearly had the goods and their report sure seems to have fairly represented the research - again by internal Facebook experts. /2
I mean one deck is more than 70 slides of quality intelligence on Instagram being a problem. This is indeed Jeffrey Wigand - and 60 Minutes will be introducing the whistleblower to world ahead of her testimony to it all under oath. FB assured Congress it wouldn’t retaliate. /3
Read 8 tweets
28 Sep
2:30pm ET today. District of Columbia vs Facebook which is deep in discovery on Cambridge Analytica cover-up and Facebook is resisting discovery, depositions of anything sensitive including sharing its privilege log
Judge reviewing the two motions. First up is DC's motion to compel Facebook to produce documents including designating additional custodians (DC is rightly wanting discovery on the Facebook Growth & Monetization team) as needed. She walks through the motion and opposition.
DC now arguing motion to compel. DC counsel begins argument back in 2010 reconfirming its understanding of case noting Cambridge Analytica, and the hiding of it in 2015-onward, as representative of the harms in design decisions with the platform to turn user data into profits.
Read 14 tweets
28 Sep
Finally. Today at 10am we’ll hear testimony from NYU researchers ⬇️ who Facebook sent a cease and desist as they gathered microtargeting info on political ads then banned outright as they gathered January 6th incitement info. Zuckerberg got to speak first.
Facebook tried to position the decision as based on FTC consent order around privacy but the FTC dismissed that publicly in a rare open letter. And press were all over it appreciatively.
Here is a link to 10am hearing if you want to hear and share why Facebook shut down the researchers access. What’s Facebook hiding? The public deserves that they #DiscloseTheData. Helpful to share that hashtag and link. 🙏🏽 science.house.gov/hearings/the-d…
Read 19 tweets

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