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Shreyans Singh🕹️ Profile picture
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3 Oct, 12 tweets, 3 min read
Govt threatened to ban them.

Banks threatened to ban them.

Google Play Store kicked them out.

Yet, Mobile Premier League continues its rocket growth.

How?

Let's find out👇👇

(A thread)
MPL was founded in 2018 by 2 friends, Sai Srinivas Kiran and Shubham Malhotra.

The MPL app has lots of games, and you can earn money by playing these games. The games are casual(sudoku, carrom, etc) and the prizes start from Rs.3 and go up to Rs. 9000.
2 months after launch, they got $5 million funding from Sequoia. And 3 months after launch, they got to 600k users.

A surprising thing about MPL? They are a gaming company but don't have any game developers.

So how do they have so many games inside the MPL app?
Instead of making all the games by themselves, MPL acts as a connector: it connects game-makers with players on the MPL app. This helps game-makers to access MPL's huge userbase.
This creates a positive cycle: more games on MPL attract more people to play games on MPL which attracts more companies to publish games on MPL and the cycle goes on.

Google's Play Store policies don't allow real money gaming apps in India. Therefore, MPL was kicked out.
Google Play Store is like the oxygen for apps. 91% of smartphones in India have Play Store. It's the main way apps get discovered and downloaded by people.

How did MPL survive without the Play Store?
They increased the referral amount 10x.

They signed an Rs.12 crore endorsement deal with Virat Kohli.

They sponsored the Indian cricket team for Rs.120 crores.

They've also sponsored Big Boss and 2 IPL teams.
They have expanded into new markets like Indonesia and America. And they've added new categories of games like esports and fantasy sports.

The result? MPL got from 600k users to 80 million users in 3 years!!

It's like MPL didn't even feel the absence of the Play Store.
To know more about MPL's story, check out my article on MPL👇👇

shreyanssingh.in/p/the-game-com…
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Shreyans Singh🕹️ Profile picture
1 Oct
One of the most promising Indian startups, Oyo, has filed for IPO🥳🥳

Let's take a look at Oyo's story, financials, and performance over the years.

A thread👇👇
From dropping out of college at the age of 19 to listing hotels online to getting funding from big investors like Sequoia and Softbank to finally a 1 billion dollar IPO, it's been a hell of a ride for Ritesh Agarwal, the founder, and CEO.
By looking at Oyo's performance, it seems that the journey is just getting started🚀🚀

Oyo's main business is online hotel booking. But they have expanded into more areas like payments for hotels.
Read 12 tweets
Shreyans Singh🕹️ Profile picture
28 Sep
The year is 1995. The location: Stanford college trip. Larry Page and Sergey Brin are fighting and arguing with each other.

Strangely, this fighting was actually the beginning of the trillion-dollar giant called Google.

This is the incredible story of how Google started👇👇
Nikola Tesla's biography had a huge impact on 12-year-old Larry Page. In spite of so many groundbreaking inventions, Tesla died a poor and unknown man.

Larry realized that just inventing something wasn't enough. The invention should be made into a successful company.
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He immediately called his best friend Sergey Brin to talk about this idea.
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Shreyans Singh🕹️ Profile picture
26 Sep
Today's newsletter is about a unicorn startup with zero revenue.

It's about Apna.

This is their incredible story👇👇
LinkedIn is a job platform for white-collar employees(coders, designers, etc).

But what about blue-collar employees like receptionists and drivers There are 300 million such employees in India.

Why is there no job platform for them?
This was the question facing @Nirmit_Parikh , a Stanford MBA and former employee of Apple and Intel.

So Nirmit decided to build one himself.

But he soon realized that he knew nothing about the blue-collar market.
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23 Sep
In 2010, a Zoho employee called Girish Mathrubootham read a comment on the internet that led him to quit his job and start his own company.

Today, his company is a $12 billion SaaS giant called Freshworks which just had a blockbuster IPO.

This is their incredible story👇👇
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Around that time, a company called Zendesk increased its prices by 60-300% and people were very angry.
A person wrote a comment on HackerNews that another company can easily capture Zendesk's market at the right price with the right product.
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Shreyans Singh🕹️ Profile picture
22 Sep
Celebs teaching courses? Celebs recording personalized videos? 2-minute video call with celebs?

These are bad ideas, right? Celebs don't have time for this kind of stuff. Plus, their fans won't pay for these things.

So why are Masterclass and Cameo so successful?🤔

A thread👇
Both of them are multi-billion dollar startups💰💰

Both of them have millions of dollars in revenue💸💸

Both of them have hundreds of celebrities on their platform💎
On Masterclass, celebs teach courses. Like Penn&Teller teach magic. Natalie Portman teaches acting. Dan Brown teaches writing.

On Cameo, you can pay celebs like Kevin O'Leary or Snoop Dogg a few hundred dollars, and they will record a personalized video message for you.
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Shreyans Singh🕹️ Profile picture
3 Aug
What happens when a 19-year-old girl decides to challenge Microsoft and Adobe?

A thread... Image
You get Canva, a $15 billion startup loved by millions of users worldwide.

You also get Melanie Perkins, the billionaire founder and CEO of Canva.

And most importantly, you get an inspiration for so many young women around the world to follow their dreams.
👇👇
Melanie got the idea for Canva at the age of 19. At that time, she was teaching a design course.

As part of that course, she had to teach students how to use Adobe and Microsoft design tools. These tools were very complex and hard-to-understand.
👇👇
Read 11 tweets

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