Once UK-EU relations and UK trading patterns stabilise I suspect governments will have to advertise it more systematically as an attractive place for skilled migrants. How the UK quality of life crisis is reported globally is diminishing migration pull factors compared to the EU
It's underestimated how the cultural fascination the "Cool Britannia" era exerted on the rest of Europe in the late '90s was an additional factor that raised awareness that the UK was now an attractive place in which to live and work
After 2016 that pull factor is not guaranteed
After 2016 that pull factor is not guaranteed
Now when skilled or semi-skilled EU/non-EU migrants look at potential destinations, the UK has to compete with other potential destinations across the EU where there is labour demand and which have developed global reputations as interesting places with good quality of life
So as UK governments and UK businesses work out where in the labour market it is unlikely domestic workers can match demand, the UK may find that it has to work harder and advertise itself more directly through embassies, media and social media as an attractive place to work
Needs a shift in state culture within Home Office, FCDO and DTI to rethink how UK goes about attracting skilled and semi-skilled migrants it needs. Why proposals to recalibrate DWP towards more focus on state labour market management and recruitment being punted are a good idea
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