This is just one more insane day in the OZY story. WTF? It smells to me like someone announced they were shutting down the company without actually checking with the appropriate people. That would be crazy... but also par for the course.
Also, considering all the reports of how hands on the founders are about everything in Ozy... “I don’t know if that was a mistake or that was intentional” sounds like some real BS.
Also, I want to know which advertiser(s) were like 'yeah, we want to keep paying you money'... because while that seems very unlikely... also I can totally see it happening.
For better or worse these days media companies are valued by the size and demographics of their audience and now it's out there that as much as 95% of that audience is fake. How do you raise funds or get advertisers after that? axios.com/how-ozy-fell-2…
There's an irony in that there's good stuff at Ozy. The website tech is fine, the journalism that's actually written is good. It's the video and audio stuff that's a disaster. It's also the video and audio stuff that has the highest potential to sell and is most tied to Watson...
But it's hard to imagine how to go forward with Watson still in charge. It sure seems like a lot of the problems go all the way to the top. Saving the company would have to involve him stepping down right? But then how does it all work?
If I were to put on my business ghoul cape I would bet that Ozy is going to get split up. The video stuff that's impossible to extricate Watson from goes to some streaming service to manage and the rest gets packaged up for linkjuice and sold to ad tech.

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More from @Chronotope

4 Oct
"One anonymous staffer told me Watson literally threw a book across the room at her. The book was The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers."

aaaaahhhhhhHHHHHHHHHH

defector.com/ozy-media-is-a…
This is so insane on-the-nose ridiculous I think it would get rejected from the writers room of Succession.
Like the only way this could be more of an insane story is if the staffer got a concussion when they were hit in the head with the book and Ozy refused to give them time off to recover.
Read 4 tweets
28 Sep
It's wild to discover that I'm not the only one with a 'WTF is going on at OZY?' folder in my notes and I'm enjoying seeing everyone open their's up.
Anyway... for fun let's talk about some Ozy ad tech stuff! Ozy is repped by four different Google accounts... three DIRECT, one RESELLER. well-known.dev/resources/ads_…
Ozy has just under 40 ad tech providers on each page. Only... where are the ads? Ozy doesn't host it's own video, as far as I can see *all* their on-site video is run through YouTube or off-site partners, including PBS, OWN and Hulu https://www.ozy (dot) com/pg/show/
Read 31 tweets
19 Jul
The problem is Facebook is too large to moderate. The truth of the matter is what while regulation may help, the real solution is to eliminate the conditions in which Facebook can exist at the scale it currently does. Which is a harder proposition.
Breaking Facebook into baby Facebooks, perhaps Facebook for photos, Facebook for shopping, Facebook for groups. Or Facebook by regions. This is just a temporary measure until they congeal back into something basically identical. The problem is the conditions in which FB became FB
These conversations about what to do about Facebook feel stale because Facebook has no answers, it knows it cannot operate safely at scale... And it's critics?...
Read 11 tweets
16 Jul
This is a very very big deal, and great news for user privacy, and the safety and reliability of the open web along with the ability of users to choose privacy and know that choice is meaningful. digiday.com/marketing/cali…
Particularly in context of CA AG statements this is a ridiculous statement by Alysa Hutnik. One of the reasons I worked on GPC was to ensure it was the simplest, most performant, & straightforward way to handle user privacy under CCPA. Nothing could be more helpful for compliance Image
The major CMPs already have GPC support, usually a literal single UI switch-flip away, which is how the majority of publishers handle compliance. For those that are rolling their own compliance systems, GPC's presence on-page and as a header makes technical adoption very easy...
Read 5 tweets
4 Jun
Look the ad tech industry is a garbage fire of technology most of which is not fit for the purpose of marketing, but is fit for invasive tracking and data collection for eventual sale and even if it manages to increase sales that would be reason enough to fundamentally change it.
Even if the invasive data tracking is a total failure at making coherent useful data profiles because the garbage fire fractures any user's identity by accident of dumb badly designed competition in the marketplace and fraudsters unchecked at any level that would be reason enough
Even if the data tracking can't build targeting in the middle of the system but is enough that one could track data points to understand a user's physical travels and make arbitrary assumptions on that basis about what to target people with, that would be enough reason to reform
Read 12 tweets
3 Jun
Lol not sure how or why the background music for my Spotify Only You was this, but extremely pleased with the outcome. Made the whole viewing feel rather epic. open.spotify.com/track/4UGOaZPk…
Alright, the first one I get, but I had to look up the 2nd genre and apparently "Second line" is brass-heavy upbeat parade music for dancing in the streets during New Orleans funerals. Which I didn't know was a genre, but I'm totally here for!
Wait... How is it possible no one is listening to a song named "Midnight Sky"... at night?
Read 6 tweets

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