Tina Turner Sells Out🧵
This is a good analysis of why Tina just sold her catalogue & entire essence.
But the future of the music industry isn't that simple. The fates of distributors (Spotify, Apple, etc), labels, top artists & the rest vary wildly.
1/9
This is a good analysis of why Tina just sold her catalogue & entire essence.
But the future of the music industry isn't that simple. The fates of distributors (Spotify, Apple, etc), labels, top artists & the rest vary wildly.
https://twitter.com/tedgioia/status/1445616457073639438
1/9
Music Distributors
Amazon, Google & Apple don't rely on music to make $'s & will only gain leverage over time.
I proposed in early 2018 that Spotify must pursue podcasts to become profitable. Since, it has. bit.ly/2QTI49A
Diversification means they'll all be fine.
2/9
Amazon, Google & Apple don't rely on music to make $'s & will only gain leverage over time.
I proposed in early 2018 that Spotify must pursue podcasts to become profitable. Since, it has. bit.ly/2QTI49A
Diversification means they'll all be fine.
2/9
Music Labels got a stay of execution. After years of sales declines, they were rescued by streaming. You can see how in this chart/thread.
The only value labels now offer is vetting & marketing. They need to more to thrive, but bought themselves time.
3/9
https://mobile.twitter.com/ideafaktory/status/1234873297763958784
The only value labels now offer is vetting & marketing. They need to more to thrive, but bought themselves time.
3/9
Top artists were in trouble in the Napster era, but quickly adapted.
Recordings became marketing brochures & touring (pre & post-Covid) the big moneymaker.
Add endorsements, TV deals, licensing, merch, etc, they too will be fine. Kiss coffins will literally outlive us all.
4/9
Recordings became marketing brochures & touring (pre & post-Covid) the big moneymaker.
Add endorsements, TV deals, licensing, merch, etc, they too will be fine. Kiss coffins will literally outlive us all.
4/9
There's a huge new working class of artists. Ones that would never have made it past record label gatekeepers (wrong look, genre, age, etc).
Not the most talented, but the best marketers & hustlers will thrive. They must perform all the functions of labels they can't access.
5/9
Not the most talented, but the best marketers & hustlers will thrive. They must perform all the functions of labels they can't access.
5/9
Access to cheap production & distribution tools multiplied the # of aspiring artists, but not the success rate. The math is unforgiving. All consumption is capped by time.
The only difference is consumers, not labels/radio, are now the gatekeepers.
6/9
The only difference is consumers, not labels/radio, are now the gatekeepers.
https://mobile.twitter.com/ideafaktory/status/1102347017081245697
6/9
This means more disappointed people, but also more working class musicians making a reasonable living off their niche, managing the same portfolio as Rihanna, minus the handlers.
To bring it all home...
7/9
To bring it all home...
7/9
Tina Turner is riding the last wave of the old model - from her POV, not the buyer's! They'll squeeze licensing, holograms, documentaries, merch, etc to make more than she ever could as a non-touring artist. A more evolved version of Bowie's deal.
money.cnn.com/2016/01/11/med…
8/9
money.cnn.com/2016/01/11/med…
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For more, you can check out my future of media podcast series & sign up for the newsletter at SteveFaktor.com/newsletter.
9/9
https://mobile.twitter.com/ideafaktory/status/1135638190310776832
9/9
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