X : How do you do strategy?
Me : First, I start by observing the environment (including producing a map). Then I challenge and interrogate the map. Finally, I start scenario planning on the map with scribbles that represent different connections and gameplay. Why?
X : Is there a method?
Me : Rounds of challenge and scenario planning on the map. There are playbooks (I have over 100 patterns I've collected) which you can apply but it's mainly thought plus more interrogation. It's not a perfect or formal exercise.
X : What patterns?
Me : hmmm
Me : This is a list of some basic gameplay. It'll be good enough for you to explore. But, don't bother to do this until you've got mapping and basic principles sorted. If that's not the case then your only strategy is "to stop punching ourselves in the face".
X : Was that a map of the fuel crisis?
Me : It's irrelevant, an example. It happened to be a quick discussion (30 mins) on the crisis with others so that we all had a common understanding of what was happening.
X : So, what do you think ....
Me : I wasn't talking fuel crisis.
X : But ...
Me : Look, we live in a fracked up systems where we don't understand our supply chains, we don't value what matters and people try to manage this with stories. It's all madness.
X : Isn't that what consultants are for.
Me : Oh god. They are the madness.
X : How do you mean?
Me : If every management and strategy consultant went on strike for a year, what would the impact on society be?
X : Well ...
Me : None at all. If every HGV driver went on strike for a year?
X : Collapse of society?
Me : Pretty close.
Me : If our systems were actually based upon value to society then HGV drivers would be some of the highest paid people along with teachers etc. Management and strategy consultants should be on minimum wage.
X : But ...
Me : ... nothing. Recognise that first the problem exists. Once we agree there is a problem then we can look for potential solutions. Of course, it would be a good idea to map the problem out as other people might have additional information / viable solutions.
X : But do you really think it's a problem?
Me : That some of the least valuable people to our society are the most highly paid by our economic system or that our economic system has become extractive on capital rather than generative ... yes, I think those are problems.
X : By sharing mapping and all the patterns, aren't you trying to make this happen and undermine the management consultancy field?
Me : Yes, that is my plan.
Me : By slowly getting people to realise there is a landscape and that you can imperfectly map it and therefore learn from it, I hope to enable people to get rid of what I consider to be a fairly useless industry. It's not that it couldn't have use but it mostly doesn't.
X : Those are broad statements.
Me : I'm long in the tooth and I see what parasites do. Take the National AI Strategy - gov.uk/government/pub… - it's written as an effing bonanza for management consultants flogging rebadged "AI" systems ... you can tell they were all over it.
X : What's your proposal?
Me : There was a reason Cab Office / DCMS pushed a view of "No cloud, No AI" just before the mighty marmalade started to decimate all the good work that had been done. There are more fundamental problems of data sharing that must be resolved first.
As it currently stands, you can see we're going to end up with 43 different custom built AI systems for each of the 43 police forces with no sharing between them and hence no major reduction in time that it takes to process evidence. Oodles for consultants but naff all use.
X : You seem quite passionate about this?
Me : It's my country and I'm a patriot. There was great work done around GDS, spend control and transparency. We went from nowhere to leading the world. Yes, I'm furious we slipped up so badly in so many areas. Pockets of hope ... always.
X : Is this a problem with the civil service?
Me : God no. There are fantastic people in the civil service. This is all an issue of leadership, of reliance and dependency on major consultancy firms, of lack of situational awareness, of lack of learning and imported market dogma.
X : Autonomous vehicles for delivering highly explosive materials?
Me : That's the point of scenario planning and challenging on a map. It allows people to discuss and bring up other issues. PS, this thread wasn't about that map, it just happened to be an example at hand.
X : Missing from the map... The tax-distribution connection.
Me : By all means take that map and make it better - onlinewardleymaps.com/#pt9xXdfsPxJxR… - this was simply an example I grabbed whilst discussing another issue - the question of strategy.

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More from @swardley

9 Oct
X : Last year you said that China would start to focus on tackling inequality.
Me : Social mobility will become increasingly important for competition around the world. This was obvious years ago but it was clearly signalled that China would make this play a few years back. Why?
X : Common prosperity, tackling tech vendors etc?
Me : Yep. It's all about future competitiveness and exposing the achilles heel of the Western system. Not much we can do about it. We're at the start of the program though, it'll take years for the effect to be seen. Why?
X : This is more than just raising people out of poverty?
Me : Of course. This is all about being seen as successful in economic terms, building that sense of belonging and safety within the collective whilst undermining other collectives as people question ... why?
Read 6 tweets
7 Oct
Playing with additional symbolism in maps ... not sure about this. Thoughts welcome. Is it obvious?

Just an example ->
Well, having played with it ... I don't like it. Adds too much complexity for very little gain. Better to mark with text (as @jhngrant points to with capital flow). So, by way of example, I'm going to stick with simple.
It's far from perfect but it does not the job most of the time and for those edge cases I can simply write notes on the map.
Read 5 tweets
6 Oct
X : Boris blaming business.
Me : And?
X : What do you think?
Me : Smart but surprising from a conservative PM. Forcing companies to pay more reasonable wages i.e. Tesco bumper profits - stockmarketwire.com/article/721798… and Tesco staff reject "pay cut" offer - sharecast.com/news/news-and-…
X : Won't it lead to inflation, stock price drops?
Me : Sure, some execs will try to pass costs on to consumers and keep the share price up with bumper divs and share buybacks. It's in their own self interest but that'll play into Boris' narrative of greedy bosses ...
... somebody seems to have told Boris that the fastest way to grow the economy is to convert it from an extractive nature (benefits to shareholders, accumulation) to a more generative / growth model (putting more wealth into the hands of people who will actually spend it).
Read 22 tweets
4 Oct
Balancing power generation (solar) vs storage (powerwall) vs consumption (heating, lighting and cooking) vs insulation (triple glazing etc) vs airflow (ppm CO2 etc) vs time (seasons) ... not found the right balance yet. More to do.
i.e. balancing out insulation with air flow means I will probably have to explore mechanical heat recovery units (e.g. thermal wheel) if I want to drive efficiency further.
X : Are you going to blog about this.
Me : When I've finished.
X : When will that be?
Me : I guess in about five years. Long way to go yet.
Read 4 tweets
4 Oct
X : Any thoughts on the great resignation?
Me : I suspect it depends upon where you work. Back in May, I talked about the great division between the haves and have nots of the corporate world - swardley.medium.com/the-great-divi… ... I don't think of these changes as uniform.
X : And?
Me : Well, some companies will suffer (and are already suffering) from losses but that's mostly down to executive action and an inability to adapt. Some will benefit i.e. I do like this tweet -
X : Why do you think companies were caught out by this?
Me : No idea. It's not like people haven't been talking about it for the last 12-18 months. It shouldn't come as a surprise -
Read 6 tweets
4 Oct
All electricity to be green by 2035, forcing supply chains to take responsibility for poor wages and training, threatening nationalisation, tax increases ... is Boris trying to pretend he is more left wing than Corbyn? I'm not grumbling. I'm just surprised.
X : Do you think it will happen?
Me : Oh no. There's a world of difference between what Boris says and what happens, between fiction and reality. But it open up narrative in a certain direction, that is what is encouraging.
X : What will happen?
Me : Cuts to welfare for the poorest, tax hikes for the poorest, cost of living increases for the poorest, generous contracts for those associated with the party ... but all dressed up in this image of caring, more socialist conservative.
Read 4 tweets

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