Thread by @JusagiChan

Does it feel like you're just using this bird app without meaning or purpose? Does it feel like you're just tweeting into the void?

You aren't alone!

Let's talk business for a sec, #ENVtuber. Let's talk about setting good SMART social media goals.

It'll be fun, I promise!

Okay I lied, it probably won't be fun, but hey, did you really expect a marketing Vtuber to always tell the truth?

Thats the first lesson, in fact, is to not just take my words as gospel. Do your own research!

NOT ALL ADVICE WORKS FOR EVERY SITUATION! This is just a framework!

Second caveat is if you're ALREADY stressed about numbers and twitter growth, this may not be for you. This is business advice for those who are seeking to improve their social media. If you just want to tweet about big breasted mommies or whatever then that's totally valid!

So anyways, let's talk about SMART goals.

There are things called KPIs - Key Performance Indicators - metrics you can use as benchmarks for your own growth.

Ask yourself - where do you see your account in 3 months?

For example!

If your end goal is getting people to watch your streams - then increasing the % of people who click your go live tweets (AKA your clickthrough rate) is a good place to start.

If 500 people see your tweet, how many of them click through to your stream?

If you want to grow your influence - maybe you can look at increasing your engagement rate! How many people engage (reply, retweet, or like) your tweets?

You COULD also do Twitter followers but I don't think that's a great metric to shoot for anymore.

Followers are good, don't get me wrong, but so many followers are unactivated - they don't really care about your content. Chances are they don't even see your tweets. Even with my followers only a tiny fraction of them see any of my tweets.

But now that you have a metric, how do you know what's a realistic goal?

Time to introduce my little friend analytics.twitter.com. This is a free tool from twitter that lets you analyze all your tweets. You can see your growth month over month, which tweets do well, etc.

Look at your average engagement rate growth per month or your average click through rate per month for your last few months. Can you improve on that? If so how?

(Note: I'm on mobile so I can't check but it maybe tricky to find this info by month. Let me know if you need help)

Be careful here not to change your brand too dramatically if that isn't your plan. As well, if there are tweets that are currently working, be sure to keep doing them! Don't throw out the gamer girl with the gamer girl bathwater

Anyways, now that you have an idea of what you should be aiming for - the question is HOW?

Observation, experimentation and iteration.

OBSERVE what other successful Vtubers or content creators are doing.

Try to find others around the same size as you or a bit bigger IMO. Big accounts are so huge they can literally tweet whatever they want and it's a guaranteed banger. Start small and manageable.

EXPERIMENT with different tweet types. Don't just copy someone's tweeting style wholesale and expect it to work - you have to look at tweets that fit (or are at least adjacent to) your brand.

Tweeting out "I'm gay" every day may work for Artemis but it may not work for me!

ITERATE and improve! Using Twitter's analytics tools, see what types of tweets do well. Try mixing things up! Images, videos, more hashtags, less hashtags, etc. Maybe you'll find something that works well with you?

I'll drop another thread about proper analysis later on!

Whew... You still with me?

A few important things to note. Make sure your goal is REALISTIC. I you get 10 clicks per tweet, setting a goal of 100 by the end of the year might be too ambitious.

Also, make sure to MEASURE your goals. Every month, check your progress...

Are you on track? Is your current strategy working? Do things need to be tweaked? No harm in revising a goal that is either too easy or too hard. The important thing is you keep yourself accountable.

Final caveat

This lays out a VERY barebone social content plan. Hopefully this will be enough to get you thinking about what taking your first step.

I'm on mobile right now and streaming soon but I'll do my best to answer all legitimate questions you might have!

Thanks for reading! I did this all while walking so excuse any obvious mistakes or typos! I'm sure I'll be appending this thread with updates and mistakes as people point them out!

The vast majority of people give up before getting to the end of this thread. If you made it all the way here....

You're pretty poggers, I gotta say. Thanks for being real.