Curation is understood to be valuable. It’s the art of providing signal amidst noise.
As platforms experiment with token models, curation serves varied uses depending on the type of network:
• Curation as a Service
• Curation as Advertising
• Curation as Exclusivity/TCRs
1/
Curation as a Service 👩💻
In a network like the Graph, curators are responsible for identifying the best subgraphs since there can be multiple subgraphs for one protocol.
Crypto can use staking or voting as a form of advertising to determine what appears at the top of a page, filtering a recommendation algorithm, or NFTs are displayed in marketplaces.
SupreRare Spaces (storefronts) will be interesting to watch.
Curation as Exclusivity / Registries ⃝
Curation is the process of exclusion. Mirror's Token Race is effectively a TCR that rewards those with connections or social capital.
Fungible & non fungible tokens can be used for TCRs or selecting a group that holds curation rights.
Increasingly, we’re witnessing protocols utilize curation in new and exciting ways. In the legacy web, curation is valuable but less profitable. Content creators hold the coveted seat, however as the amount of information expands curation becomes vital.
For those who missed the news, Twitter plans to allow NFT owners to connect their Web3 wallets (e.g. MetaMask) to Twitter, in order to verify and showcase NFTs on Twitter
At #MessariMainnet2021 last week @RobinhoodApp Crypto COO Christine Brown & Robinhood Crypto CTO Johann Kerbrat announced Robinhood will be launch wallets that allow users to transfer crypto on and off the platform.
Robinhood also (unofficially) teased its crypto strategy👇🏻
First, let's set the stage. Why is Robinhood 10xing down on crypto?
In Q1 17% of Robinhood’s transaction-based revenue (TBR) was from crypto with 35% of that from Dogecoin.
In Q2, crypto accounted for 50% of TBR with 62% from Dogecoin.
Damned if you Doge, damned if you don't.
Robinhood only offers seven assets:
• Bitcoin
• BCH
• BSV
• ETH
• DOGE
• ETC
• LTC
Historically, the NCAA held a monopoly on monetizing the brands of young athletes.
The recent NCAA rule change lets athletes monetize their name, image, and likeness (NIL).
These athletes are going full force into crypto👇🏻
Once the NCAA lost its power to p̶r̶o̶t̶e̶c̶t̶ control athletes, the sponsorship packages immediately started to flow:
• Hercy Miller signed a $2m sponsorship deal
• Miami striker Gilbert Frierson🤝Lamelo Meat Market
• Arkansas WR Trey Knox & his doggo✍️with PetSmart
Crypto primitives naturally enhance the ability for personal monetization via NFTs, social tokens, and more.
Recently, UCLA basketball player @jayl7en became the first NCAA athlete to launch his own social token, $JROCK on @rally_io.
• Art as an asset has outperformed many asset classes
• Art remains uncorrelated to traditional assets
• Contemporary art outperforms in times of high
inflation
• The wealth gap (and art investor base) continues to
grow