Crypto is changing the game for college athletes.

Historically, the NCAA held a monopoly on monetizing the brands of young athletes.

The recent NCAA rule change lets athletes monetize their name, image, and likeness (NIL).

These athletes are going full force into crypto👇🏻
Once the NCAA lost its power to p̶r̶o̶t̶e̶c̶t̶ control athletes, the sponsorship packages immediately started to flow:
• Hercy Miller signed a $2m sponsorship deal
• Miami striker Gilbert Frierson🤝Lamelo Meat Market
• Arkansas WR Trey Knox & his doggo✍️with PetSmart
Crypto primitives naturally enhance the ability for personal monetization via NFTs, social tokens, and more.

Recently, UCLA basketball player @jayl7en became the first NCAA athlete to launch his own social token, $JROCK on @rally_io.

nystrom.substack.com/p/unsyndicated…
FSU QB @McKenzieMil10 & Miami QB @DeriqKing_ have cofounded @dreamfieldco which lets athletes monetize their NIL where college athletes can make thousands of dollars per hour.

The future athlete monetization is being shaped by athletes, as it should be.
As a fan of college sports, the "student" in student-athlete has always been silent, but at least now the silence can be exchanged for life-altering sponsorship deals rather than school pride.

The athlete creator economy is here for college athletes. messari.io/article/the-co…

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More from @masonnystrom

14 Sep
Art is an underrated asset class.

The value of artwork is estimated in excess of $1.7 trillion, with annual sales in the $30-50 billion range.

The total NFT art market has surpassed $1.2 billion in sales, generating over $1B in 2021 alone.

Thread on @SuperRare & NFT Art👇🏻
The crypto art market is a far cry from the trillion-dollar asset class of traditional art.

However, the NFT art movement is likely to expand as an asset class over the next decade.

The Digital Renaissance is upon us.
messari.io/article/superr…
The case for art market exposure is clear:

• Art as an asset has outperformed many asset classes
• Art remains uncorrelated to traditional assets
• Contemporary art outperforms in times of high
inflation
• The wealth gap (and art investor base) continues to
grow
Read 11 tweets
19 Aug
The rising importance of metadata and increasing prevalence and value of NFTs means that how we store NFT data and the respective metadata is crucial.

The Importance of Metadata & NFT storage 🧵
messari.io/article/the-st…
Blockchains are great at replicating a small amount of data on millions of computers across the world, but are often limited in terms of on-chain storage capacity.
Since not every part of the NFT is suitable to be stored on-chain, NFTs leverage other immutable storage solutions.
Generally, an NFT possesses on-chain & off-chain info.

On-chain information:
• The NFT ID (e.g. Punk #2517) that has metadata associated with it
• TokenURI – Unique resource identifier (URI) that points towards where the content of that NFT is stored (URL, server, IPFS, etc)
Read 6 tweets
10 Aug
The Nonfungible Token (#NFT) landscape has evolved from a small ecosystem of collectors and enthusiasts to an emerging multichain ecosystem at the forefront of culture and technology.

A Thread of The NFT Stack 👇🏻
Explore the Emerging #NFT Landscape:
messari.io/article/the-nf…
Layer 1: Layer-1s

To date, the NFT landscape has been dominated by Ethereum, Flow, and to a lesser extent Wax.

It’s likely that many NFT applications will transition from Ethereum mainnet onto Layer-2 solutions or test out other blockchains for specific applications.
Read 10 tweets
1 Aug
Friendly reminder that NFT avatar projects or collectibles are strongly concentrated to a few thousand owners, hence the illiquidity.

Punks, BAYC, etc are competing in the luxury goods market, restricting supply and consolidating ownership into those who can afford them.
This isn't to say that Punks, Meebits, Bored Apes, or other #NFT avatar/collectibles can't be valuable or won't continue to rise in value.

But let's all just be clear on what people are buying – status and to a lesser extent, community.
In regards to "Punks = Store of Value"

To a degree, yes Punks or NFT collectibles can be a greater store of value than their legacy luxury goods counterparts (e.g. handbags and Rolex's deteriorate over time) but the drivers of social status change over time.
Read 4 tweets
15 Jul
Across 44 crypto venture & hedge funds the top invested asset is @Polkadot ($DOT) followed by @terra_money ($LUNA) and then tied for @NEARProtocol ($NEAR) and @OasisProtocol ($ROSE).

Some other insights from the Messari Screener Analysis 👇🏻 Image
Investing like a crypto fund – venture or hedge – has never been easier.

Special thanks to @benjii_lil for his support in conducting and authoring this research.
messari.io/article/messar…
Insight #1

Smart contract platforms possess one of the largest TAMs in crypto and capital has flowed into these various projects accordingly.

Ten of the top 30 invested projects are smart contracts platforms.

Get up to speed:messari.io/article/q2-21-…
Read 6 tweets
9 Jul
Rarible has generated over $155 million in cumulative NFT trading volume since inception and continues to grow as an NFT liquidity protocol.

A thread on Rarible, its current state, and potential🧵
For a deep dive into Rarible and the current status of the protocol, check out the full piece in MetaPortal.

Special thanks to @DarkForestCap and @verto0912 for the feedback and input.
metaportal.substack.com/p/metaportal-r…
While Rarible's volumes have slowed with the NFT market cooldown, a large reason for this was that it didn't offer the trading of non-Rarible assets.

However, now assets like Sorare are tradeable on the platform, Rarible users are back to pre-NFT market top levels.
Read 6 tweets

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