Crypto is changing the game for college athletes.
Historically, the NCAA held a monopoly on monetizing the brands of young athletes.
The recent NCAA rule change lets athletes monetize their name, image, and likeness (NIL).
These athletes are going full force into crypto👇🏻
Historically, the NCAA held a monopoly on monetizing the brands of young athletes.
The recent NCAA rule change lets athletes monetize their name, image, and likeness (NIL).
These athletes are going full force into crypto👇🏻
Once the NCAA lost its power to p̶r̶o̶t̶e̶c̶t̶ control athletes, the sponsorship packages immediately started to flow:
• Hercy Miller signed a $2m sponsorship deal
• Miami striker Gilbert Frierson🤝Lamelo Meat Market
• Arkansas WR Trey Knox & his doggo✍️with PetSmart
• Hercy Miller signed a $2m sponsorship deal
• Miami striker Gilbert Frierson🤝Lamelo Meat Market
• Arkansas WR Trey Knox & his doggo✍️with PetSmart
Crypto primitives naturally enhance the ability for personal monetization via NFTs, social tokens, and more.
Recently, UCLA basketball player @jayl7en became the first NCAA athlete to launch his own social token, $JROCK on @rally_io.
nystrom.substack.com/p/unsyndicated…
Recently, UCLA basketball player @jayl7en became the first NCAA athlete to launch his own social token, $JROCK on @rally_io.
nystrom.substack.com/p/unsyndicated…
FSU QB @McKenzieMil10 & Miami QB @DeriqKing_ have cofounded @dreamfieldco which lets athletes monetize their NIL where college athletes can make thousands of dollars per hour.
The future athlete monetization is being shaped by athletes, as it should be.
The future athlete monetization is being shaped by athletes, as it should be.
As a fan of college sports, the "student" in student-athlete has always been silent, but at least now the silence can be exchanged for life-altering sponsorship deals rather than school pride.
The athlete creator economy is here for college athletes. messari.io/article/the-co…
The athlete creator economy is here for college athletes. messari.io/article/the-co…
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