Give away the base layer content — let the internet remix and share — and monetize the complement.
https://twitter.com/jackbutcher/status/1447582668875395074
Before: restrict usage with copyright. Tension between remixing/sharing and monetization.
Now: give away the base layer via public domain. Let the internet share and remix for maximum virality. Monetize by selling ownership/virtual goods/ NFTs.
Now: give away the base layer via public domain. Let the internet share and remix for maximum virality. Monetize by selling ownership/virtual goods/ NFTs.
The playbook comes from video games. Used to charge for game itself / base layer. Now the most advanced games give the game away free and charge for complements, usually cosmetic virtual goods.
Fast forward a few years:
Media itself is mostly free
Media sharing/remixing/creativity/consumption is way up
Creators are making more money than ever from complements like NFTs (no intermediaries, larger fan base)
Media forms that lost relevance vs games start to catch up
Media itself is mostly free
Media sharing/remixing/creativity/consumption is way up
Creators are making more money than ever from complements like NFTs (no intermediaries, larger fan base)
Media forms that lost relevance vs games start to catch up
• • •
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