Arguably the most difficult (yet most important) aspects of building a successful SaaS:

Getting traffic.

The more traffic you get, the more customers you get...

It's very simple.

Here's 13 golden sources of potentially millions of hits of traffic for your SaaS👇

//THREAD//
#1 Twitter personal brands

...why do you think I've been putting so much effort on Twitter?

It's a fantastic place filled with thought leaders, business people, entrepreneurs, freelancers, etc.

These people need your SaaS - use Twitter to get in front of them.
#2 Cold email

Cold email is one of the best ways to get traffic.

You can directly contact the exact people your SaaS is meant for - so start sending cold emails!

#3 Cold calling

Yes, cold calling works.

Similar to cold email,

Use it to directly contact your target market.
#4 SEO

Search engine optimization should be a top priority for you if you want to direct mass amounts of targeted traffic to your SaaS.

It takes time & Google Updates can be difficult,

But it's worth it.
#5 Pay per click (Google)

Google PPC (Adwords) are another great paid source for targeted traffic.

Like all paid advertising,

It will cost you money. But once you figure out the 'right' keywords?

Boom - tons of traffic to your SaaS website.
#6 Facebook ads

Facebook is still one of the best (if not THE best) paid traffic sources.

Although it's gotten harder as of recently,

You can build funnels & create ads that create a massive influx of traffic to your SaaS.

You can also hire an agency to manage FB ads for you.
#7 Affiliates and partnerships

Affiliate & other partnerships essentially act as a team of employees for your SaaS,

Who make money based on how much sales they produce for your SaaS.

It's a mutually beneficial relationship that can be VERY profitable for both parties.
#8 Youtube influencers and micro-influencers

We're in the era of influencers,

And for good reason - they are a fantastic 'business asset'.

You pay them to promote your SaaS,

And they get paid.

Don't overlook this (and don't overlook micro-influencers).
#9 Youtube ads

Since Facebook advertising got harder,

YouTube has emerged as a leading paid advertising platform.

This is a great opportunity for funneling massive amounts of traffic & generating big revenue for your SaaS.
#10 Guest post on websites that are in your niche

Guest posting is when you write blogs for other websites.

The website gets a (usually) free article,

And you get a backing & CTA to your SaaS.

Write guest posts for sites in your niche and these can be huge sources of traffic
#11 Core Reddit

Reddit is notoriously known as having the 'lowest value' members,

But that doesn't mean you should ignore the platform completely.

Advertising on Reddit for your SaaS can be very profitable.
#12 Facebook groups

Facebook groups - your own or others - are perfect places to advertise your SaaS.

The best part?

They are very targeted. It's communities full of likeminded individuals,

So if you find (or build) a FB group in your niche?

Golden opportunity.
#13 Conferences

Obviously, this depends on your SaaS.

But don't overlook conferences as a chance to 'spread the word' about your SaaS.

You can definitely generate valuable (and profitable) traffic via conferences.
I don't recommend using ALL of these traffic sources at the exact same time...

Choose a few & get started :)

And if you're interested in

>SaaS
>startups
>business
>outreach
>cold email
>getting clients

Follow me for weekly threads!

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More from @iamwillcannon

13 Oct
If you were offered~ $75 million (can't disclose) for your company, would you take it?

I didn't.

Here are 5 reasons why (and why you might want to do the same someday):
And before I get into it...

The business I'm talking about is uplead.com, we build B2B prospecting lists.

And here's why I turned down ~$75M for it👇
#1 They were buying a slight majority stake (50-60%), they weren't buying 100% of the business.

I was going to be the CEO while not owning the whole business.

Selling the whole business is different than selling part of the business.
Read 10 tweets
8 Oct
One RT = One piece of advice for anyone looking to build a SaaS company👇
#1 Raising your prices is the simplest way to increase your revenue.

It's scary but worth it.

You think people will leave but most won't.

Do it.
#2 Don't obsess with churn in the early days.

You're just starting.

Worrying about churn early will prevent you from seeing what makes them churn.
Read 42 tweets
29 Sep
I joined Twitter 2 months ago to share what I've learned about SaaS...

And now we're at 25k followers!

There's clearly a demand to learn more about SaaS,

So if I were you, I'd go ahead and follow these people as well:
Andrew Gazdecki (Founder of Micro Acquire)
@agazdecki

Andrew is basically the leader of the bootstrap community,

So if you're into that?

Follow him.

I actually have a story with Andrew:
When I was a nobody, he took time out of his day to get on a Zoom call with me.

He listened to all our business pain points and offered advice.

He cheered me and said "Dude, keep doing what you're doing. Focus on x - not y".

He does this with other founders too - follow him.
Read 16 tweets
15 Sep
4 Reasons Why You Should Start Your Own SaaS

(And why becoming a multi-millionaire is way more likely than you think):
Even though I failed at

- Real estate
- Insurance
- Merchant services

And even filed for bankruptcy at one point,

Today I own 2 SaaS (one valued at ~$75Million) and they changed my life forever.

Here’s why it might change yours:
#1 Recurring revenue

For me, this was life-changing.

With recurring revenue:

>You have a rough estimate of how much money you will make (and when)

>Every client/customer you acquire is worth more than a one-off purchase
Read 12 tweets
10 Sep
I built a SaaS from zero to a ~$75 Million valuation in 3 years.

Here are 8 lessons I learned the hard way (so you don't have to):
#1 Talent

Once you get past a million in ARR, your job changes.

It turns into finding the best people for the job:

>hiring
>recruiting
>managing
>leading talent
This is super important.

Remember:

You're not gonna be able to build a huge business without talent.

>Find very talented people
>Pay them a lot
>Leave them alone

Simple.
Read 23 tweets
8 Sep
My SaaS just broke $8 Million in sales this year,

And I'm incredibly grateful to be in this position.

But it wasn't always this way...

Here’s the 6 (and a half) business I've failed at:
#1 Real estate

I didn't have any money and I wanted to build a real estate empire at the time.

At one point,

I slept in my real estate office.

I was leasing an office (800 sq feet) for my own business and lived in it because I didn't have enough money for an apartment.
I slept there and woke up and showered in a bucket.

(there was no shower)

Yes, I had a small bucket in a little bathroom.

This was just me and my girlfriend at the time (now my wife).

We lived in our office until we hustled enough to finally buy an apartment.
Read 16 tweets

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