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Brian Bourque

17 Oct, 7 tweets, 3 min read

There are 5.14 billion Google results for "how to build a startup."

Most are a waste of time.

Here are 5 that are pure gold:

1) Learn from Elon Musk, Mark Zuckerberg and other top entrepreneurs.

Essays, videos and interviews on startup topics including fundraising and growth from the best founders of our generation:

ycombinator.com/library

2) Join a community of like-minded entrepreneurs.

Success stories, case studies and camaraderie as hustlers build side projects and MVPs in public, sharing what they learn.

indiehackers.com

3) Find the right freelancers to get your product off the ground

Graphic designers, software engineers, content creators, marketers and more.

I've hired great people from around the world using this site.

upwork.com

4) Learn how to market your business

Facebook's Ad library lets you see the ads running for any company in the world.

It's a powerful tool to understand your competition and get ideas on how to position yourself.

facebook.com/ads/library/

5) Ready to launch?

Exciting new startups launch their products on ProductHunt every day.

Study the homepage for how your peers are getting early traction.

Join the community for support and deals that will save your company money.

producthunt.com

@bbourque

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More from @bbourque

Brian Bourque

@bbourque

14 Oct

Some people will NEVER be happy.

They're waiting for that new partner, promotion, or Porsche.

Here's why they've got it backwards:

1. Happiness drives success, not the other way around.

Read that again.

You won't suddenly be happy because you're successful.

You're more likely to be successful if you're happy.

Here's why:

2. Your brain runs best on happiness

As explained by Shawn Achor in The Happiness Advantage:

• A happy mind works more effectively
• A happy mind sees opportunity that others miss
• A happy mind is more creative and innovative

Happiness ==> success

Read 18 tweets

Brian Bourque

@bbourque

6 Oct

Over 4,271 people re-shared my tweet on startups

4.2K Retweets | 13.6k ♥️

I went from <100 followers to over 2,500.

Here are 9 secrets to writing a viral tweet:

1) Find "Product-Market Fit" (PMF)

A tweet is a product in search of an audience.

PMF Formula = Audience + Problem + Solution

Audience: entrepreneurs and startup employees

Problem: how to grow their businesses

Solution: 22 actionable insights

2) Resonate emotionally

Startups aren't just valuations.

You confront self-doubt, uncertainty, wanting to give up, letting people down. Failure.

These are hard emotions people don't talk about.

People responded that they felt heard. Wow.

Read 14 tweets

Brian Bourque

@bbourque

2 Oct

6 years ago I joined a 20-person startup.

I wanted to quit after my first week, but I didn't.

Now our company is worth over $1B and has 200+ employees.

Here's what I've learned about succeeding at a startup:

1) Startups are HARD.

The work has never been done before, so you will constantly feel like you have no idea what you're doing.

And you might not.

This is uncomfortable, especially if you're a perfectionist.

2) There's a massive amount of UNCERTAINTY:

Do we have product / market fit?

Where will our growth come from?

Will we get enough funding to keep going?

Read 25 tweets

Brian Bourque

@bbourque

28 Sep

Most people wrongly assume that being among the top 1% of your field requires years of intense effort.

In many cases, there is a MUCH faster way.

Let's dig in:👇

1) The conventional view of success is that it accrues through years of hard work.

Malcolm Gladwell's book Outliers claims that achieving world-class expertise depends on practicing the correct way for ~10,000 hours.

For those without 10,000 hours, there's often a better way.

2) Put forth by @jaltuchter, the premise of Skipping the Line is that there are two ways to be exceptional:

a. You can be better
b. or you can be DIFFERENT

It's often far more valuable to be the only one doing something rather than the best in a world of similar competitors.

Read 14 tweets

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