Thread by @codyplof

No matter what you do, your Facebook CPAs are gonna be higher right now.

Instead of trying to get them down, you gotta get that AOV up.

Here are 3 ways you can do that, along with our real numbers and examples of each...

1. Editorial/ Advertorial. We're testing sending some retargeting traffic to an editorial. The results: 4% CTR, which is 400% higher than our normal, and a $132 AOV, which is a 28% increase from our baseline.

FB Library Link: facebook.com/ads/library/?i…

The next step for us would be to try this on prospecting and test out some different advertorials, or perhaps work with a third party publisher to create some performance editorial content to drive prospecting traffic to.

2. Quiz Funnel. Our top retargeting ad the past 2 months has been leading to a quiz for shade finding help. The AOV here is $120, compared to our normal of $103. In addition, the click to purchase is 12.1% here.

FB Library Link: facebook.com/ads/library/?i…

Next step for this? Getting this working on prospecting would be huge. Will test multiple angles and a landing page in front of the quiz. I think UGC will be key here.

3. Custom Bundle. We bundled our top 3 best sellers into a customizable set that is now our main prospecting offer. AOV on this page is $119, which is again really good for us. Only have 2 creatives launched for this so far, but it's taking over the account (in a good way.)

Next step is to build and test a lot more creative for this offer. All types: UGC, static before/after, product on white, unboxing, Founder video, etc.

FB Ad Library Link here: facebook.com/ads/library/?i…

After all this, maybe we'll even try to combine tactics, like driving to an advertorial that leads to the quiz, or the custom bundle. Who knows, but I'm excited to keep testing.

Thoughts? Feedback? Other things we should be testing or thinking about?

Happy to answer any questions you have!