Which means if anyone says: “Make money online” - the question you should ask is “what is being sold”
That said; the easiest way to start a business online is through the sale of information. Here is how it is done
Say you write an eBook or video (we will get to contents in a bit) and price it for ₦7,500
If you sell 500 copies, revenue will be ₦7,500 x 500 = ₦3.7M
Is this possible? Yes. But you will need 3 things
1. A hot topic 2. Traffic 3. Marketing
Let’s cover them…
What sort of information sells? What is hot?
Answer - “Topics around hot societal issues”
Here are some of the top topics in Nigeria
- Japa
- Cheating husband
- DNA
- how to make money like Yahoo boys
How do you make money off this?
Possible eBook title from these issues
===== 1. How to relocate to Canada 2. How to make your wife/husband addicted to just you. 3. How to Do a DNA Test for half the price 4. How to Make Money in Dollars
If you do not have this information, interview someone who does
…record their response and you are set for business. Then chose a format to package your information.
-Ebook (Wordpress file converted to pdf)
-Videos (you can shoot with your phone)
When you Upload the file to a drive then you are ready for business.
Next things is to market the information product to a large audience.
You can do it on your social media account
The rule of thumb for marketing information is to TELL THEM the why so they can buy the HOW
Let me explain.
Say you sell “How to Relocate Abroad”…
Example is to write a short article with something like this
“How my Cousin relocated Abroad in 2020” - you tell the story, then you make the offer to anyone who wants in-depth information to purchase the eBook
This is exactly what Netflix does when they give you trailer
But one thing before you apply this. Only give information you know. If you have not relocated abroad don’t teach how to do it - people will ask you why you are still stuck here.
If you have not applied the information then borrow other people’s experience by interviewing them
…and then sell the interview. So your title becomes “How my friend relocated to Canada”
This is the overview. For in-depth reading google:
- information marketing
- content marketing
- AIDA
- Sales Funnels
- Traffic
This is the cheapest business to run online.
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This image below is a reflection of how little things compound over time:
The man’s name is William McElligott. A truck driver who would drive his truck with the window down.
Over time the side of his face that always faced the open window, exposed to wind and the UV light from the sun; began to age faster than the other side.
And this is why the right side (in the image) is that wrinkled.
Completely insane right?
This compounding effect with time happens in all areas of life. Your weight, finance…little drops fill the bucket.
Giving the poor money will not get them out of poverty. Poverty is a mindset.
Let me explain with a true life story. Tai Solarin was a big critic of IBB during his reign as military head of state.
He believed IBB should give soft loans to the poor…
He argued that when this loans are given to poor Nigerians and they start a business. More people will be given the loan - and with time the number of poor people in Nigeria will reduce.
He said this so much that one day IBB invited him to Aso Rock
IBB told Tai that he had heard his criticism & pleaded that he should head the program. Tai agreed.
Immediately IBB created a people’s bank, pumped in funds into it - and the sole aim was to offer and service loans for poor people.
How to Build Connections with Successful people
===== 1. It is easier if you are famous….build a celebrity status in your niche and their DMs will be more welcoming.
2. If you don’t have the above, get a mutual friend to make an introduction. For instance, befriend the PA…
…offer something of value to the PA or a friend of theirs who is more accessible, then get them to make an introduction.
3. Successful people always have people asking them for things, don’t do it. You can get what you want by just hanging out with them and being valuable.
4. Don’t “wash” them. If you wash them they will sense it, and you become a nuisance. Nobody likes a kiss ass. Give only heartfelt compliments. If you are asked for an opinion say what you think, not what you think they want to hear.
Ownership & Distribution - the two words that make men & women wealthy. I’ll explain.
You have heard terms like:
- Sole distributor of xyz
- Majority stakeholder
Haven’t you wondered why these terms always follow rich people?
It is because wealth is about ownership, and how big your distribution network is.
I will explain
The endgame of wealth is to own 100% or at least a portion of something valuable, and then distribute it in such a way that many people spend to use it.
Example - Microsoft (majority stakeholder is Bill Gates) - Ownership