Lessons From My Millionaire Friend [Part 1]
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When I asked him what his secret was - his answer was simple
Market,
Product,
Connections &
Luck
One day while talking with him, I told him how hard I worked but made little compared to the what I put in
His first lesson was - “the market is an amplifier of effort”
Then looking at me closely he added - “you cannot grow easily in a market that don’t easily pay”
He went on to add - for someone like you who is starting, getting to where I am is impossible if you keep doing your current business.
I asked why he said so, and he said -
What the billionaires in your country are doing is an indication of what pays in your country
Look at the billionaires in your nation what is common about what they sell
Dangote
Mike Adenuga
Folorunsho Alakija
I thought hard about it and could not answer. He shook his hand and said “it is obvious”
They sell necessities
- “the market is an amplifier of effort”. He added. “Which is why your business model is a waste of time here - in a Poor country you can only make a lot of money through two ways”
1. Sell little priced things to a mass market 2. Sell Uber priced things to the super rich
He looked at me and added - to scale wildly here there is no middle ground. It is two extremes
Low price or high price - price it so the poor and the small middle class can afford or make it tailored for the banana island & Asokoro crowd.
Anything else should be exported
my head clicked!
All the businesses that ever scale in Nigeria followed this rule
Telecom
Betting
Indomie
Oando
I can’t afford to build that sort of business, I said. He nodded - “Exactly, market is an amplifier of efforts. You don’t have the resources to make the effort
“but you are not entirely right, youngsters like you are building necessities on the internet”
Banks are now being built as apps. He added.
Saving apps too
Taxi companies
Ajo even has an app
Build a necessity on the internet, it is the advantage you youngsters have over us.
“Or you can export technology to a rich country, they pay high price for it”
Will continue this thread in the next part. This is getting long enough.
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How to QUICKLY Write Persuasive Sales Message anywhere. Steps
1. Capture Attention With a Hook.
Simple Types of Hooks Include:
A. Make a Promise (Eg - If you read this I will show you how to lose weight eating carbs)
B. Show Proof (Eg - Watch me raise $ x on a Live stream)
C. Story - (Eg- I was x then became y and here is how I did it)
D. Connecting Question - (Eg- Do you feel like nothing you do works?)
E. Pattern Interrupt - (This Onion grown in India can shave off 4 years off your life, here is why…)
Step #2 - Once you have attention..
…next is to Identify the problem. To do this describe the problems they feel to them.
Eg - you want to lose weight, but you give up after 2 weeks. You wish there was a way to lose weight fast while eating what you love & avoiding the gym?
New Task for the #5kDollarsChallenge
If you have a product or service that you want to sell...do this sweet maths
$5,000/Price of the Product in dollars.
Say price is ₦25,000 then it is $43
$5k/44 = 117
Which means you need to sell 117 of ₦25k product to hit target
Now, I want you to take the price of your own product & do the same maths using ₦570 as exchange rate. Then share with me how many units you need to sell to meet target in the comment
To convert to dollars do (Price of your Product/₦570)
Let me know how many units below
If you don’t have a product yet, just do the maths with an imaginary number then look for businesses with products in that price range to sell and take commissions from
If you are outside Nigeria or outside the US, please use the exchange rate in your country for the maths
What You Need For the $5000 Challenge
==== 1. A business. The challenge is not a miracle, it will need your effort.
But after our poll which is ongoing (see results below) - 1k+ voted - 69% don’t own a business & only 25% make >₦50k. It is fine, here is what to do about it...
...the fastest way to start a business without capital is to go to an existing business & ask them to allow you sell their product for a commission
You can do this for houses, lands, cars, Dubai travel packages, etc
Say you pick a travel ₦1M package, and sell for ₦1.5M...
...then ₦500,000 is yours from the deal.
So reach out to anyone you know who has a business or any business near you & strike a deal!
Don’t feel overwhelmed, these businesses need extra sales. They will say yes.
If you already have a business, congratulations! Now...