Manipulators often have a high IQ; they're on average smarter than 84% of the population.
So manipulators can sinply outwit their victims. If 16% of the population can tell at a glance they're a fraud but 84% can't, they'll still be in business for awhile.
Protect yourself!
Manipulators say, "Society says ..." followed by something society never says.
This embitters you towards a social Straw Man.
Then you're ready for ideological seizure when the manipulator says, "... so to reject those broken standards, believe what I say and buy my stuff!"
"Their tribe is full of bad people. My tribe is full of good people. So think, speak, eat, and f-ck like me."
This manipulative positioning works better than most.
"I will hurt myself if you do not do as I say."
If a manipulator goes this far, 92% of people will bow to their demands.
Do with this information what you will.
Manipulators play the 80/20 rule to win.
80% of their predictions will come to pass on their own. Make 'em look like a sage.
So they slip claims that benefit them as the remaining 20%.
"You can trust my track record. WFH won't last," says a commercial real estate developer.
Manipulators lay down a new standard, which they've already met. Thus they don't have to invest any effort in their own advice.
"I disagree with that," then say reasonable people.
"Ha ha!" replies the manipulator. "You only disagree because you can't meet the high standard!"
"I have authority in area X," manipulators say, and they're right.
Then they extend that credibility over the next branch.
"Because of that, what I say about Y and Z is also true. And if you disagree, remember, you're not an expert in X, so you're wrong."
Watch for this!
Manipulators label those they envy with an accurate term that they (the manipulators) abuse like a slur. So it begins to feel like one.
For example, single childless anons refer to people who have kids as "breeders."
Manipulators try to normalize the abnormal and abnormalize the normal.
Manipulators know that verbal aggression comes off as confidence.
You know who I'm talking about.
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The 7 most critical factors to consider before hiring a ghostwriter
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1/7 Does the ghostwriter have what you want?
For example, have they written darn good books you envy?
If hiring a ghost tweeter, does their stuff get crazy engagement?
You get what you pay for, so pay for what you want.
2/7 Does the ghostwriter make up for NDAs?
Many pros have confidentiality3. But were any of their clients SO happy with the book that they broke confidentiality to praise their writer to the world?
At least look for writing students who can confirm the ghost knows their stuff.