The 7 most critical factors to consider before hiring a ghostwriter
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1/7 Does the ghostwriter have what you want?
For example, have they written darn good books you envy?
If hiring a ghost tweeter, does their stuff get crazy engagement?
You get what you pay for, so pay for what you want.
For example, have they written darn good books you envy?
If hiring a ghost tweeter, does their stuff get crazy engagement?
You get what you pay for, so pay for what you want.
2/7 Does the ghostwriter make up for NDAs?
Many pros have confidentiality3. But were any of their clients SO happy with the book that they broke confidentiality to praise their writer to the world?
At least look for writing students who can confirm the ghost knows their stuff.
Many pros have confidentiality3. But were any of their clients SO happy with the book that they broke confidentiality to praise their writer to the world?
At least look for writing students who can confirm the ghost knows their stuff.
3/7 Does the ghostwriter tell you "how the sausage gets made"?
The unvarnished truth builds trust. Publishing can be a sketchy business. Your ghost should guide you away from traps.
Example: I published videos on top ghostwriting and self-pub scams. Instant credibility.
The unvarnished truth builds trust. Publishing can be a sketchy business. Your ghost should guide you away from traps.
Example: I published videos on top ghostwriting and self-pub scams. Instant credibility.
4/7 How political is the ghostwriter?
This is neither good nor bad. I recommend hiring a ghostwriter whose views jive with yours on the important stuff. Otherwise their heart won't be in it, and they may despise you. 🙃
This is neither good nor bad. I recommend hiring a ghostwriter whose views jive with yours on the important stuff. Otherwise their heart won't be in it, and they may despise you. 🙃
5/7 Is the ghostwriter also a direct response copywriter?
Better to hire a copywriter for your book than a book ghostwriter for your copy.
If you don't understand why... hire neither. NGMI
Better to hire a copywriter for your book than a book ghostwriter for your copy.
If you don't understand why... hire neither. NGMI
6/7 Does the ghostwriter have a personality?
A common task of the ghostwriter is interviewing you. Your content can only be as fun as their interviewing skills are good.
Bland-ass ghostwriter, boring-ass interviews, bum-ass book
A common task of the ghostwriter is interviewing you. Your content can only be as fun as their interviewing skills are good.
Bland-ass ghostwriter, boring-ass interviews, bum-ass book
7/7 Does the ghostwriter know how to research?
A book of unsubstantiated claims is a book that dismantles your credibility.
Your ghost oughtta find data that backs you up, data that your audience accepts as legit. Why hire a ghostwriter it you have to do the hard part yourself?
A book of unsubstantiated claims is a book that dismantles your credibility.
Your ghost oughtta find data that backs you up, data that your audience accepts as legit. Why hire a ghostwriter it you have to do the hard part yourself?
Bonus/7
Is the ghostwriter a confident salesperson?
The more confident the service seller, the more competent the service provider ... because it's the same person!
Hire 'em.
Is the ghostwriter a confident salesperson?
The more confident the service seller, the more competent the service provider ... because it's the same person!
Hire 'em.
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