Semrush Profile picture
Oct 21, 2021 10 tweets 8 min read Read on X
Hey Twitter friends! I'm super pumped to be spreading the good word of project management and share some tips that will help you make your content creation process easier to delegate, scope, visualize timeline, and plan.

@voeckseo #SEOThread
When evaluating projects, tasks, and teams, the most common/thing issue I see arise is that tasks are too bulky and have BS deadlines. As a result these teams have a hard time understanding and visualizing steps, scope, timeline, and due dates.

@voeckseo #SEOThread
This confusion often results in misunderstanding of end results, missed steps/milestones, over/under scoping, sliding due dates, and team frustration. So, how can we avoid all of this? By breaking out large tasks into sub-tasks.

@voeckseo #SEOThread
Breaking out large tasks into subtasks can help us to better align steps/milestones, estimate scope, estimate due dates, sprint plan, and help the team gain a better understanding about the project as a whole. Doesn't this sound AWESOME? Let's get started!

@voeckseo #SEOThread
I'm going to use a month long content project titled "Why You Should Use Semrush" as an example. Follow along as we take this bulky task and turn it into an easy-to-use parent task with sub-task to breakout the content process.

@voeckseo #SEOThread
Step 1: Create a parent task

Step 2. Add a due date to the parent task. This will allow you to reverse engineer each sub-tasks needed due dates.

Step 3: Add sub-tasks that best describe each step within your process.

Step 4: Add assignees to sub-tasks

@voeckseo #SEOThread
Side Notes:
-Knowing what sub-tasks to use is a combination of using steps from your team's current process and adding new steps to improve your process.

-Choosing who to assign tasks to will depend on your teams skill level and knowledge.

@voeckseo #SEOThread
Step 5: Add due dates to sub-tasks

Step 6: Add priority to sub-tasks

Step 7: Add scope (time or points) to sub-tasks

Step 8: Add user stories, acceptance criteria, and definition of done to sub-tasks

@voeckseo #SEOThread
Now you can see all of your sub-tasks, clearly see and communicate steps, how sub-tasks can be implemented into your monthly sprint planning, and how deadlines and timelines can or cannot be shifted to meet your team or client needs.

@voeckseo #SEOThread
Something so simple as breaking down a task into subtasks can have a HUGE impact on your team's organization as well as help you understand your team's efficiency, refine your task process, uncover staffing needs, and so much more!

@voeckseo #SEOThread

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More from @semrush

Jul 3
Okay so you might know the most basic information about your audience, but do you know how they really feel and act online?
Let’s show you how to uncover psychographics and demographics with the Audience Intelligence app 👀
Just enter the handle of an X account that has a relevant follower base. (For example, your own handle or the handle of a popular influencer in your niche.)
Once the report loads you can dive into the audience’s characteristics with the tabs at the top. For example, the Demographics tab will give you high-level info like gender, age, and location.

But we want to dive deeper.Image
• Go to Interest Categories to see what their top interests are.
• Go to the “Personality” tab to see details about their personality, needs, and values.
• The Buying Mindset tab will show you what influences their purchasing decisions the most.
• Online habits will show you how & where they spend their time onlineImage
Read 4 tweets
Nov 17, 2022
Hey 👋

I’m Erica, the Head of Content at @getgrizzle, a content marketing agency.

I'm taking over SEMrush's account to talk quality content.

-Why it matters in SEO strategies
-How to scale it

Learn how to make your content rank & convert:

@ericasmyname #SEOThread
Quality content builds trust, traffic, & conversions.

⚡️It's:

-Intent-driven
-Authoritative
-Empowering
-Educational
-Memorable
-Interesting
-Engaging
-Targeted
-Detailed
-Helpful
-Unique

🛑 It's NOT:

-Regurgitated, fluffy, lazy, boring, & unhelpful.

@ericasmyname #SEOThread
Relevant content is more likely to resonate with your audience.

This leads to more:

-Clicks
-Engagement
-Backlinks

Which positively impacts rankings, authority, awareness, & revenue.

Low-quality content might rank but won't convert as successfully.

@ericasmyname #SEOThread
Read 10 tweets
Nov 17, 2022
Did you miss our Twitter Space yesterday with @crestodina and @HennekeD?👀

No worries, listen to it here🎙️twitter.com/i/spaces/1BdGY…
Our guest expert @crestodina had some great takeaways about what to do when you're out of content ideas👀

#SemrushOpenSpaces
What posts are performing the best? Here are some key takeaways from @HennekeD 👇

#SemrushOpenSpaces
Read 4 tweets
Nov 8, 2022
Have you read blogs titled ‘12 best footer examples’ to find one brilliant example and one that’s blah?

When I wrote for @klaviyo, I had to sort through 300 emails to find the perfect 15.

I was pulling my hair out finding ones highlighting Klaviyo AND the article’s intent. Image
🔥 So I developed a matrix for scoring quality examples👇

(My actual Matrix for Klaviyo in the last tweet!)
👉1. How recent is the example? (Importance 5/5)

The world–especially the digital one–changed completely post-covid. Any examples from before 2020 should be analyzed heavily for relevance today.
Read 12 tweets
Nov 7, 2022
A seemingly simple question, but we want to know…what does lead gen mean to you? bit.ly/3yxu5ht.

A1: Taking on any new project that pays the bills
A2: It depends…
A3: Pursuing & vetting businesses to partner with
A4: Other (comment below)
Because of lead generation’s complexity, we wanted to share a couple of ways to unleash your lead gen powers⚡️

Industry research⭐️
Discover who in your industry could benefit from your team’s talents by searching sites like the BBB, local Chamber of Commerce or Market Explorer.
Niche conferences⭐️
Speaking at conferences related to your target audience presents you as a thought leader & exposes you to a large, relevant audience.
Read 4 tweets
Nov 3, 2022
SEO’s make recommendations 100% of the time. But according to a recent Ttwitter poll, they only get implemented around 30-40% of the time. 😱So what gives? Why is implementation such a blocker 🛑 and how can you overcome it?

#SEOthread @JohnMorabitoSEO
Let’s start with the top reasons your recommendations sit in a dev queue.

✅Lack of understanding of the why and how
✅Lack of senior-level buy-in
✅Not tied to OKRs or KPIs
✅Not properly prioritized
✅Simply not possible

Each can be overcome.
#seothread @JohnMorabitoSEO
Lack of understanding of the why and how behind an SEO recommendation is a sure fire way to not get anything done. 😕 Make sure the team you are asking for help understands exactly what they need to do, and WHY you are asking them to do it. 💬

#seothread @JohnMorabitoSEO
Read 10 tweets

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