Hey Twitter friends! I'm super pumped to be spreading the good word of project management and share some tips that will help you make your content creation process easier to delegate, scope, visualize timeline, and plan.
When evaluating projects, tasks, and teams, the most common/thing issue I see arise is that tasks are too bulky and have BS deadlines. As a result these teams have a hard time understanding and visualizing steps, scope, timeline, and due dates.
This confusion often results in misunderstanding of end results, missed steps/milestones, over/under scoping, sliding due dates, and team frustration. So, how can we avoid all of this? By breaking out large tasks into sub-tasks.
Breaking out large tasks into subtasks can help us to better align steps/milestones, estimate scope, estimate due dates, sprint plan, and help the team gain a better understanding about the project as a whole. Doesn't this sound AWESOME? Let's get started!
I'm going to use a month long content project titled "Why You Should Use Semrush" as an example. Follow along as we take this bulky task and turn it into an easy-to-use parent task with sub-task to breakout the content process.
Side Notes:
-Knowing what sub-tasks to use is a combination of using steps from your team's current process and adding new steps to improve your process.
-Choosing who to assign tasks to will depend on your teams skill level and knowledge.
Now you can see all of your sub-tasks, clearly see and communicate steps, how sub-tasks can be implemented into your monthly sprint planning, and how deadlines and timelines can or cannot be shifted to meet your team or client needs.
Something so simple as breaking down a task into subtasks can have a HUGE impact on your team's organization as well as help you understand your team's efficiency, refine your task process, uncover staffing needs, and so much more!
Okay so you might know the most basic information about your audience, but do you know how they really feel and act online?
Let’s show you how to uncover psychographics and demographics with the Audience Intelligence app 👀
Just enter the handle of an X account that has a relevant follower base. (For example, your own handle or the handle of a popular influencer in your niche.)
Once the report loads you can dive into the audience’s characteristics with the tabs at the top. For example, the Demographics tab will give you high-level info like gender, age, and location.
But we want to dive deeper.
• Go to Interest Categories to see what their top interests are.
• Go to the “Personality” tab to see details about their personality, needs, and values.
• The Buying Mindset tab will show you what influences their purchasing decisions the most.
• Online habits will show you how & where they spend their time online
A seemingly simple question, but we want to know…what does lead gen mean to you? bit.ly/3yxu5ht.
A1: Taking on any new project that pays the bills
A2: It depends…
A3: Pursuing & vetting businesses to partner with
A4: Other (comment below)
Because of lead generation’s complexity, we wanted to share a couple of ways to unleash your lead gen powers⚡️
Industry research⭐️
Discover who in your industry could benefit from your team’s talents by searching sites like the BBB, local Chamber of Commerce or Market Explorer.
Niche conferences⭐️
Speaking at conferences related to your target audience presents you as a thought leader & exposes you to a large, relevant audience.
SEO’s make recommendations 100% of the time. But according to a recent Ttwitter poll, they only get implemented around 30-40% of the time. 😱So what gives? Why is implementation such a blocker 🛑 and how can you overcome it?
Lack of understanding of the why and how behind an SEO recommendation is a sure fire way to not get anything done. 😕 Make sure the team you are asking for help understands exactly what they need to do, and WHY you are asking them to do it. 💬