Trump has never had the scrutiny of the public stock market. Ever. Until now. Truth Social is an extremely high risk venture — both for him and for anyone crazy enough to invest in it.
Trump will have to make SEC filings for the first time ever. From a guy who is already under investigation for fraud and other misconduct — and had 2 other entities (Trump U, Trump Foundation) prosecuted for fraud.
So the SEC enforcement folks will be watching. Closely.
So the SEC enforcement folks will be watching. Closely.
Trump will also have to deal with Wall Street analysts and commentators nitpicking everything Truth Social does. He’s banking on his own supporters buying the stock, freeing him from what the Street thinks. But they’ll still rip it to shreds if it’s losing money.
Truth Social’s path to real revenue is also very unclear. If they try an ad based model, are there really enough major advertisers who will work with him? He’s toxic to most of corporate America now - they don’t want the drama.
That leaves a subscriber model.
That leaves a subscriber model.
But will Truth Social keep a large base of subscribers if the site goes offline, looks janky, has no legit branded content, etc? Enough to sustain a public company?
Will Trump’s supporters really prop up Truth Social if it loses lots of money?
Will Trump’s supporters really prop up Truth Social if it loses lots of money?
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