Listened to yesterday's @balajis episode on the @CoinDesk podcast and got inspired to prepare a mini thread on Web1 vs. Web2 vs. Web3 content.
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Web1: You owned the content, but you didn’t have distribution.
You could set up your own blog on the website myname.com.
But it was hard to reach new people. You could share your posts on forums, IRC chats or e-mail them to friends. But it didn’t scale well.
Web2: You have distribution but don't own the content.
On platforms such as YouTube, Twitter, or Facebook, you could organically reach millions of people.
But you always risk that they change the algorithm and cut your reach. Or - in edge case - get you deplatformed.
Web3: You own the content, and you have distribution.
You can set up your blog on a platform like @viamirror and be sure it's yours. You can monetize the content and won't get deplatformed for any vague reason.
And you get the platform's distribution.
The best of two worlds.
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Because content is scalable - it can serve millions of people at once and work while you sleep.
Just like a product.
Therefore it makes sense to look for Content-Market Fit.
I call this approach Lean Content.
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0) Before you start, you need to stop looking for likes, reach or comment.
You're looking for feedback.
You want to learn what people like and don’t like. It’s not a problem if your content doesn’t perform - it’s just an experiment. As if it was a product.
Then…
1) You need to define your Audience (Market).
It can be your followers on SM. But they may differ depending on the medium.
I.e., different people follow me on LinkedIn (more corporate) than Twitter (more startup).
Then you define what problems/hopes do they have in common.