10 call to action (CTA) marketing tips that will increase conversions on your website, emails, ads, and more:
1. Minimize risk
Clicking a CTA often takes time (signing up) and money (paying for a good or service).
Don't give people a reason to second-guess.
Support your CTA with reinforcing value statements:
Clicking a CTA often takes time (signing up) and money (paying for a good or service).
Don't give people a reason to second-guess.
Support your CTA with reinforcing value statements:
2. Click-to-result flow
Most CTAs are "sign up" or "buy now."
Instead, drive users directly into your product without friction. Get them to a profile page they can customize. Or in @microacquire's case, directly into the listings page.
Get them in your ecosystem!
Most CTAs are "sign up" or "buy now."
Instead, drive users directly into your product without friction. Get them to a profile page they can customize. Or in @microacquire's case, directly into the listings page.
Get them in your ecosystem!
3. Soft CTA
Running an email campaign? Try a soft CTA.
Instead of a discount button or a "buy now" offer, get more people to your landing page to explore before they commit:
Running an email campaign? Try a soft CTA.
Instead of a discount button or a "buy now" offer, get more people to your landing page to explore before they commit:
4. Implied scarcity
Scarcity, or FOMO, is almost always cheesy.
"Hurry, buy while supplies last!"
People don't like being told to buy. Instead, imply scarcity:
"Reserve your spot today" implies that it might be gone tomorrow, without saying it will be.
Scarcity, or FOMO, is almost always cheesy.
"Hurry, buy while supplies last!"
People don't like being told to buy. Instead, imply scarcity:
"Reserve your spot today" implies that it might be gone tomorrow, without saying it will be.
5. Psychology of instant gratification
Humans desire instant access, gratification, results.
Great CTAs use this factor via words like "see it on your site" to appeal to those looking for fast solutions.
Humans desire instant access, gratification, results.
Great CTAs use this factor via words like "see it on your site" to appeal to those looking for fast solutions.
6. Impulse buying
CTAs that appeal to impulse purchases are great for ads.
Verb, value, urgency taps into this by offering a needed solution at the click of a button:
CTAs that appeal to impulse purchases are great for ads.
Verb, value, urgency taps into this by offering a needed solution at the click of a button:
7. Design flow
CTAs are more than just copywriting. Design can produce action too.
Elements like arrows tell visitors where to focus their attention and encourage a natural flow from headline to button click:
CTAs are more than just copywriting. Design can produce action too.
Elements like arrows tell visitors where to focus their attention and encourage a natural flow from headline to button click:
8. Social proof
Social proof isn't just for quotes in the middle of your landing page.
It should also surround your CTA, effectively telling users they won't regret signing up:
Social proof isn't just for quotes in the middle of your landing page.
It should also surround your CTA, effectively telling users they won't regret signing up:
9. No friction words
Friction words include: sign up, submit, invest, get started.
These signal more steps, more time, more effort. Get users into your offer without the notion of added time and effort.
Friction words include: sign up, submit, invest, get started.
These signal more steps, more time, more effort. Get users into your offer without the notion of added time and effort.
10. First-person
Instead of using "your," use first-person phrasing like "me."
This directly involves the user and helps them commit to clicking your CTA.
Instead of using "your," use first-person phrasing like "me."
This directly involves the user and helps them commit to clicking your CTA.
Were these tips helpful?
1. Retweet the 1st tweet above if you are feeling generous 😃
2. Follow me @jmoserr for more weekly marketing, startup, and business threads!
1. Retweet the 1st tweet above if you are feeling generous 😃
2. Follow me @jmoserr for more weekly marketing, startup, and business threads!
Want to write landing pages that drive conversions?
I launched a guided course to help you do just that!
jmoserr.gumroad.com/l/lpcopy
I launched a guided course to help you do just that!
jmoserr.gumroad.com/l/lpcopy
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