Thread by @MurtazaBambot

I used to STRUGGLE to raise money.

But in the last year, I've:
• Raised $700,000
• Turned down $1.1MM
• Helped other founders raise $20MM

Here's what I changed 🧵

Part of how you convince people is through your story.

The other part is SIGNALING

It's the subtle things you do over email & during meetings that make you seem more in demand.

Yes, you need a good story.

But story + great signaling can get you fully funded in 30 days.

1/ Only take meetings via intro

VCs value meetings from intros 100x more than cold emails.

Intros kick off your meetings with a stamp of approval from someone the VC trusts. It gets them to lean in.

Getting intros is easier than you'd expect:

https://twitter.com/MurtazaBambot/status/1446156830359621633

2/ Schedule 40 meetings in 1 week

This is REALLY hard.

I spent a month just lining up intros to make this happen. No sales, no coding.

VCs gossip a ton. If everyone hears about you at once, your company seems bigger than it is. You'll get a ton of investors reaching out.

3/ Drive FOMO in every interaction

Every interaction you have should put pressure on the investor.

Subtly drop how "booked your calendar is" and how you've had "tons of great conversations". Every email you send should push people towards the next meeting faster.

Example:

4/ Flip the script in meetings

Use to first 15 min of the meeting to get VCs to sell you on their funds.

The more you question them on how their fund provides value (aside from money) the more they worry about losing the deal.

Here's what I ask:

5/ Broadcast every success

Started moving into partnership meetings? Let every other investor know.

Got verbal commits? Same thing.

Got a term sheet? You know the drill.

This forces everyone to make decisions faster & accelerates your whole raise.

6/ Don't be accomodating

At all times, you have to come off as extremely busy.

So...
• Don't send cal invites
• Only offer 1-2 availabilities in emails
• Don't follow up

This seems like dumb posturing.

But it works on everyone (tier 1 funds, billionaire angels, etc.)

These tactics seem simple — but again, they work on EVERYONE.

We did this to get term sheets from some of the most notable funds and angels in the world

Sure, you're "faking it till you make it"

But there'll be a tipping point where perceived demand turns into real demand

That's it for today!

If you enjoyed this...

• consider dropping a follow (@murtazabambot)
• RT the first tweet to help other founders who might be struggling to raise

I tweet about fundraising, startups, and our journey building @HeartbeatChat

Join me for the ride!

TL;DR
1/ How to get meetings via intros
2/ Scheduling 40 mtgs in 1 week
3/ Drive FOMO in every email
4/ Flip the script in meetings
5/ Broadcast every success
6/ Don't be accomodating