Thread by @modooborahae

[Exclusive posted 10:33 am KST] Herald Economy reports HYBE and Dunamu, operator of cryptocurrency Upbit, are pursuing a share-swap deal of ~₩500-900B and will issue goods from artists like BTS as NFTs and establish a joint venture in the US to create a metaverse business. +

HYBE is believed to be issuing ₩400B worth of private convertible bonds. Mirae Assets is expected to manage the CBs and invest ₩250B themselves via their subsidiary. In other words, Mirae Assets is planning on investing in both HYBE and Dunamu as a financial investor (FI). +

HYBE and Dunamu are said to be in discussion to gain close cooperation through a share swap deal and Mirae is interested bc of the high growth potential of digital assets that's expected through the NFTs. If the contents & goods of BTS who have fans all over the world are +

released as NFTs, it will have the effect of owning "limited edition goods" bc it's impossible to reproduce NFTs. It is expected that there will be a big response from domestic and foreign fans bc they will be able to have their own special contents and goods. +

In particular, experts analyze that the community in the fan club will lead the fandom culture through communication with NFTs. HYBE and Dunamu can use the scarcity and irreplaceable characteristics of NFTs to more effectively market their artists. +

Herald Economy speculates that they will provide special experiences such as access to fan meetings and discounts on new albums for fans who own BTS's NFT. The agency and artists will be able to communicate directly with fans through NFTs. These digital assets can be used as +

metaverse content. The JV would start with BTS goods and expand to other artists. The metaverse is a very "hot" business where huge IT companies like Facebook, Google and Roblox are jumping in one after another. The growth potential of BTS avatars is limitless since people can +

communicate as avatars, enjoy games and engage in economic activities such as making and selling fashion items in the virtual world. HYBE and Dunamu are said to understand the global growth potential of the metaverse business and will set up a JV in the US. +

According to global consulting firm PWC, the global metaverse market is expected to increase 10x from $148.5B this year to $1.54T in 2030. An IB industry official said, "HYBE and Dunamu have a strategy to dominate the metaverse content market, starting with digital assets. +

BTS, who has a worldwide fandom, and the content of other artists will also expand the market by linking with NFTs."

🔗 n.news.naver.com/article/016/00…