Okay, because @findmypast's ridiculously lazy PAYG approach to 1921 census access pricing has triggered both my historian AND Digital Strategist anger:
Here is a better system designed in under 10min.
Let's start with our audiences
1) Ancestor Hunter
2) Fisher
3) Institution
Here is a better system designed in under 10min.
Let's start with our audiences
1) Ancestor Hunter
2) Fisher
3) Institution
https://twitter.com/ltcmdrjim/status/1453647911426871297
ANCESTOR HUNTER
Who: General public
Wants: Looking for specific family members.
Behaviour: Intermittent user. May sub for month then accidentally roll over. Will micro-pay for a few personal records.
Model: PAYG per record as per published model.
Who: General public
Wants: Looking for specific family members.
Behaviour: Intermittent user. May sub for month then accidentally roll over. Will micro-pay for a few personal records.
Model: PAYG per record as per published model.
FISHER
Who: Amateur historians/Battle guides etc.
Wants: Fishing expeditions. Shallow-but-wide access
Behaviour: Maintains 12 month sub or uses in bursts. Prone to cancel/renew behaviour.
Model: Standard subscription grants 5 1921 creds per month. More can be bought as a bundle.
Who: Amateur historians/Battle guides etc.
Wants: Fishing expeditions. Shallow-but-wide access
Behaviour: Maintains 12 month sub or uses in bursts. Prone to cancel/renew behaviour.
Model: Standard subscription grants 5 1921 creds per month. More can be bought as a bundle.
FISHER CONVERTER (sub audience)
Who: Fishers with accounts on Ancestry/elsewhere. Can be converted.
Wants: 1921 census only.
Behaviour: Will jump over to search 1921 after doing base search elsewhere
Model: 12 month 1921-only sub. Buying a full sub during this is discounted
Who: Fishers with accounts on Ancestry/elsewhere. Can be converted.
Wants: 1921 census only.
Behaviour: Will jump over to search 1921 after doing base search elsewhere
Model: 12 month 1921-only sub. Buying a full sub during this is discounted
INSTITUTION
Who: Universities/companies
Wants: Full access for staff/students. No price fluctuation.
Behaviour: Sub-users doing broad research. User numbers vary. Record requests very large
Model: Two tier sub model. Per seat or infinite seat. No record limit
Who: Universities/companies
Wants: Full access for staff/students. No price fluctuation.
Behaviour: Sub-users doing broad research. User numbers vary. Record requests very large
Model: Two tier sub model. Per seat or infinite seat. No record limit
Bosh. Job done.
That's what's really fucking me off here. It's not even a smart business model. It's a lazy model that sets them up for bad PR as historical gatekeepers AND robs them of a once-in-ten-years opportunity to convert/lock in a whole bunch of subscribers.
Gah.
That's what's really fucking me off here. It's not even a smart business model. It's a lazy model that sets them up for bad PR as historical gatekeepers AND robs them of a once-in-ten-years opportunity to convert/lock in a whole bunch of subscribers.
Gah.
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