Identification with the cause becomes so central and primary that, strangely enough, one prefers news that the problem is really as bad as one fears it is – since this affirms the value of the cause, and thereby of one’s identification with it.
If climate change or civil rights should turn out to be no longer an issue, the identity of those identifying with these causes would be undermined and deflated.
One’s profile–built and maintained with sometimes a lifetime of effort, and in which one is thus deeply invested–would lose its social validity and become obsolete.
The stronger the identification with a cause, the more the care for the cause also becomes the care for oneself.
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