New in "Hardcore Software" is a post about "strategy tax" and when these first started to show up at Microsoft c. 1998 or so. MS was going through a transition from retail to enterprise products... 1/ …rdcoresoftware.learningbyshipping.com/p/053-strategy…
2/ The first time I really saw a broad strategy tax in play was on a trip to Japan and seeing the amazing Sony VAIO PictureBook--first laptop I used with a webcam. Amazing PC. Also it added a "Memory Stick" over time as did everything Sony made. Seemed crazy and annoying. Sony VAIO PCG-C1 laptop
3/ BillG was in Japan at the same time and I guess he'd been briefed by Idei / Morita about it, of course loved it (DRM!)

In an umteenth meeting on storage, I made a joke about using "local storage" like Memory Stick. BillG "Yes, that’s called strategy. Why can’t we have that?"
4/ One of the main characteristics of enterprise software (at least as defined by IBM before it and now Microsoft) is the idea of a broad technical strategy. All the pieces fit together. Plus, the pieces are often talked about long before how/why/what they are is known.
5/ "Storage" is a strategy initiative that spanned decades at Microsoft, going way back to when I worked for Bill as Tech Asst.

The key reason was because Lotus Notes had an innovative storage system with client/server symmetry. Huge achievement. MSFT had nothing.
6/ As a result, Exchange (the lead competitor vs Notes) needed to solve this storage issue. That meant the client in client/server needed to solve it too. And that was Outlook. But Outlook had its own problems.
7/ Chief among these, Outlook got pulled away from Office (organizationally) to go after the internet. It even did a whole "interim" release focused on non-Exchange customers.

Imagine that--how off strategy could that be when you think about it? So much it was an eye poke. Outlook showing Internet, C...
8/ The problem was the idea of "Web Store" (server) and Local Store (or later LIS) was being talked about in the press already, long before the release of Exchange and certainly Outlook was done.

So Outlook was off strategy in everything, and now we had to get it on track x 2. Microsoft's fuzzy plans.
9/ The essence of a strategy tax is that the closer you get to work (and further from strategy) the less this even makes sense. The problems Outlook was having were immense--the product was poorly received--had nothing to do with storage. That's why it was a tax.
10/ Please consider subscribing. Read about how GM of Outlook took a $100K private jet ride courtesy Boeing to learn how broken Outlook was, even though storage had nothing to do with it.

Also this was the first of three times this strategy tax came up!
…rdcoresoftware.learningbyshipping.com
11/ What are strategy taxes you dealt with? I have a feeling this is an area ripe for stories from across the industry. // END

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26 Oct
Super fun deep dive on new M1 Pro/Max chips by @anandtech Do go read in context. anandtech.com/print/17024/ap… HT @jensenharris @roundtrip

Many nuggets such as:

"Apple doesn’t advertise any TDP for the chips of the devices–it’s our understanding that simply doesn’t exist." 1/ 16" Max power behavior from article.Chart from article comparing M1 Max to Intel Core i9. 119.8
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3/ In the interim, the idea of shipping a laptop with two GPUs in order to compete will seem attractive (and actually higher margins) but will almost certainly lose out and generally not work well--to complex, too flakey, and too much futzing. It’s the latter that is arguably the unique aspect of Appl
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25 Oct
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3/ We had many positive reviews. This one really hurt. Every graph was somehow about scale or size.

- IT Manager "couldn't care less"
- "4,500 commands for features useful and arcane"
- "Nothing from a business point of view that was compelling to upgrade"
Read 10 tweets
19 Oct
Apple’s M1 Pro/Max is the second step in a major change in computing. What might be seen as an evolution from iPhone/ARM is really part of an Apple story that began in 1991 with PowerPC. And what a story of innovation 💡 1/ [Quick thoughts] GPU 7xCPU 70% less power
2/ If you studied Computer Science in the 80’s then you were deep into the raging debate of RISC v. CISC. And what a debate it was. Out of that debate emerged an implementation at IBM, the POWER processor/instruction set. And a SV company MIPS. RISC v CISCThought on RISC v CISC
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16 Oct
Apple Event Monday!! By (no) coincidence next week is also the 30th Anniversary of Mac PowerBook launch at Comdex Las Vegas (last one in October and my first one!) 🚀

PowerBook *redefined* portables. It also solidified the Apple design group. What a story of innovation💡 1/ Apple Mac PowerBook Model 100
2/ To appreciate Monday and amount I believe (guessing) Mac will evolve, one should look back at the PowerBook innovation.

1990-1991 was peak vintage Apple in many ways. Mac had a high computer share 13% WW (best ever). ~14.4M PCs sold. 2.1M Macs. Windows 3.0 just a year old.
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Read 29 tweets
12 Oct
One of the more fascinating things to hear about is how "overly complicated" or "over-engineered" crypto is compared to what we use today. Look I have no idea how things end up or where we're going.

BUT I do know from where we came. 1/
2/ It is 1994 and the "internet" as most know it is months old. (Yes, WWW started a few years earlier, and I was using email and CHAT a decade earlier...)

I'm showing WWW to anyone who would watch. One person who was assigned by SteveB to watch a demo stopped by my office.
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Read 15 tweets
11 Oct
050. The Team's Plan in the Face of Disruption in “Hardcore Software”—previously detailed an Office team facing cacophony of “Office is being disrupted” BUT we still needed a plan—the first plan as an integrated team. And yes, people would quit! 1/10 …rdcoresoftware.learningbyshipping.com/p/050-the-team…
2/ While lots of technology forces were in play, none of them were close to Win32 in being able to build rich creation products. HTML 3.2+JS was getting better for display but connectivity was not yet uniform and browsers were not clearly converging. There was a force though…
3/ That force was business and enterprise sales. Business PCs were going in everywhere and were a *nightmare* to manage with the dreaded “cost of ownership”. Problem was Word, Excel, etc. treated deployment and mgmt as lowest priority and last to get done. Ack!
Read 10 tweets

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