Crypto exchange FTX is dominating sports right now.
Current Deals:
• Tom Brady
• Stephen Curry
• Major League Baseball
• Miami Heat
• TSM (esports)
• Aaron Jones
• Mercedes F1
• Kentucky Basketball
They also paid ~$6M for a Super Bowl commercial.
Probably nothing.
Current Deals:
• Tom Brady
• Stephen Curry
• Major League Baseball
• Miami Heat
• TSM (esports)
• Aaron Jones
• Mercedes F1
• Kentucky Basketball
They also paid ~$6M for a Super Bowl commercial.
Probably nothing.
Why are they investing so heavily in sports?
CEO @SBF_FTX says the data shows that "sports fans are 2x more likely to know about crypto than nonsports fans & avid sports fans are nearly 3x as likely."
Tom Brady & Stephen Curry both received equity in the company.
CEO @SBF_FTX says the data shows that "sports fans are 2x more likely to know about crypto than nonsports fans & avid sports fans are nearly 3x as likely."
Tom Brady & Stephen Curry both received equity in the company.
How are they able to afford it?
The total market cap of all crypto assets has risen from $395 billion to $2.5 trillion over the last year.
As a result, FTX has seen its revenue explode.
2020: $85 million
2021 (E): $1 billion
Something tells me they are just getting started.
The total market cap of all crypto assets has risen from $395 billion to $2.5 trillion over the last year.
As a result, FTX has seen its revenue explode.
2020: $85 million
2021 (E): $1 billion
Something tells me they are just getting started.
FTX is using these sponsorships to drive customer acquisition.
Ex. At the Heat season opener, every fan received a free t-shirt with a QR code that gave them an NFT.
They also gave $500 in crypto to every fan in a specific section.
The catch? You had to download the FTX app.
Ex. At the Heat season opener, every fan received a free t-shirt with a QR code that gave them an NFT.
They also gave $500 in crypto to every fan in a specific section.
The catch? You had to download the FTX app.
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