Thread by @nakulvibhor

A thread on Asian paints

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Asian paints
all time low 5.50
all time high 3505 on 24 sept 2021

ASIAN PAINTS SUCCESS STORY

👉"Don’t lose temper, use Tractor Distemper"

👉“Har Ghar Kuch Kehta Hai

Their story will surely impress and builds confidence in you....

It is about 70 years ago… In 1942 four friends who are creative, progressive named Champaklal Choksey, Suryakant Dani, Chimanlal Choksi, and Arvind Vakil started the Asian paints in budget in a small garage. This garage name was Friends garage.

Due to some political crisis like World war-II and Quit India movement the paint was temporarily banned. By that time, it was a dare start and move. These friends moved forward and launched a company named Asian paints.

After the launch, despite of these hurdles and ban the company made an annual profit of 23croces. In the year 1965 the company name is changed as Asian paints Pvt. Ltd later in 1973 it was again converted into public ltd company.

To further attract sales, they used tag lines like, ‘Don’t lose temper, use Tractor Distemper’ and “Har Ghar Kuch Kehta Hai”. The new learning, technology, strategies, marketing campaigns, and new markets, Asian Paints kept doubling its revenue every 5 years

. A small company that began in a garage is today Asia’s largest paint company which has even failed many other successful paint firms

A company with 6k crore sales in 2010 to 21k crore in 2021

A company with 800 crore PAT to 3100 crore in 2021

A company with constant dividend payout

A company with 1600 cr in 2010 reserves to 12000 cr reserves in 2021

You know why Asian paints was able to deliver good returns?

The reason was keeping cash conversion cycle as low as possible nearly in 50/60 days

Everyone faces their own share of downfall, criticisms, self doubt, worse challenges to rise. The thing everyone should remember is one thing never stopped us from continuing is our Self-Belief… believe yourself.