Creators are the future of ecommerce.
But the single hardest part of launching a DTC brand is physically making a product.
That's why Pietra, a startup backed by $15M from @rabois and FF is bringing factories into the cloud.
Creator in the front. Supply chain in the back. 🧵
But the single hardest part of launching a DTC brand is physically making a product.
That's why Pietra, a startup backed by $15M from @rabois and FF is bringing factories into the cloud.
Creator in the front. Supply chain in the back. 🧵
First Why creators? Pietra is betting that a single creator can launch the next best selling product line.
There's some precedent:
George Clooney's Casa Migos ~$1B
Rihanna's Savage X Fenty ~$1B
Kylie Cosmetics ~$1B
The Kardashian's...
There's some precedent:
George Clooney's Casa Migos ~$1B
Rihanna's Savage X Fenty ~$1B
Kylie Cosmetics ~$1B
The Kardashian's...
https://twitter.com/blakeir/status/1452696613789503492
And influencers have tools CPGs don't.
They can iterate on DTC products faster and more accurately by going direct to their audience - who is also their customer.
Which color should this sweater be? Post a story and ask
They can iterate on DTC products faster and more accurately by going direct to their audience - who is also their customer.
Which color should this sweater be? Post a story and ask
But how does a TikToker or Youtuber even begin to design, manufacture, and ship, and warehouse product?
That's where Pietra comes in. Pietra is bringing factories online to let anyone work with the suppliers used by Addidas, Ralph Lauren, the KKW Beauty.
pietrastudio.com/?utm_source=go…
That's where Pietra comes in. Pietra is bringing factories online to let anyone work with the suppliers used by Addidas, Ralph Lauren, the KKW Beauty.
pietrastudio.com/?utm_source=go…
This is a real problem. I know half a dozen founders in NYC who's 1 bdrm apartments are filled wall to wall with inventory
If you're an influencer you want to be spending your time making content promoting not flying around the world to meet suppliers and negotiate pricing.
If you're an influencer you want to be spending your time making content promoting not flying around the world to meet suppliers and negotiate pricing.
On the back end, Pietra aggregates suppliers. It manages shipping, warehousing, and product photography. Each for an added fee.
Most importantly though, it creates a marketplace.
There is no Yelp for suppliers. There is no Resy to book a factory. It's all still email. To Asia.
Most importantly though, it creates a marketplace.
There is no Yelp for suppliers. There is no Resy to book a factory. It's all still email. To Asia.
And even if it wasn't, where would you go today if you wanted to have something manufactured?
To launch in DTC you need to already have contacts with suppliers or hire people who do. It can takes years to launch and tens of thousands of dollars mostly paid to brokers
To launch in DTC you need to already have contacts with suppliers or hire people who do. It can takes years to launch and tens of thousands of dollars mostly paid to brokers
Shopify built websites so anyone can easily transact and sell online.
Now that's solved and launching with Shopify is easy, how do I actually make a thing?
That's the problem Pietra is solving. Turning the physical into an API. And like ecomm before it, that could massive.
Now that's solved and launching with Shopify is easy, how do I actually make a thing?
That's the problem Pietra is solving. Turning the physical into an API. And like ecomm before it, that could massive.
To hear from the founder @therealRoShow himself check out the show!
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