Round up your 3 most common objections and then bring it up in the beginning (after setting agenda during early stages of QA)
Here’s what you say:
“So, John, we’ve been solving this problem for years. Generally when speaking to executives like yourself, they’ll tell me their biggest concerns before moving forward with us. Usually sounds like this:
1) We don’t have X feature 2) More expensive 3) ~3 week implementation
Which if any of the following resonates most with you?”
This will flush out the objection and get it out of the way early in the process so you can spend the rest of the call figuring out how you’re going to work together
Which salesperson do you know who OPENLY BRINGS UP prospect concerns?
The one you trust.
The Chad Salesman.
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Here’s a framework for how to answer personal questions on interviews such as:
“Tell me more about yourself”
“What are your greatest strengths/weaknesses?”
etc
It goes like this 👇🏼
Step 1
say: I’m an X person.
Examples:
I’m a self aware person
I’m a competitive person
I’m a curious person
These are positive big picture descriptions that Frame what comes next & tells them what to think of. Also gives you room to fill in the details to support the idea.
Step 2
Use Moral Authority Frame
say: and I know nobody is perfect. We all have things we need to work on. The ones i’ve identified are..
This Frames you as a morally competent individual and reasonable. Makes you more trustworthy when you can talk about the “landscape”
It’s quite simple, you can either agree and amplify or use the “will you” rebuttal
Example:
Prospect: We don’t buy after the first demo
Chad A: I understand, but we don’t follow up after giving a presentation. So what should we do?
Chad B: Really? How come?
Prospect: It’s a rule we’ve had for 10 years
Chad B: I see. So you don’t buy after the first demo, but will you in order to get access to our platform?
The magic behind why they work
Chad A uses more direct Frame control by leveling the playing field and matching the prospect. “Oh you don’t buy after first demo? well i don’t follow after first. We’re at a standstill now. Your move clown.”