Thread by @BowTiedSalesGuy

I believe there’s generally 3 reasons why someone is a low performer in sales:

1) Low Competence
2) High neediness
3) They don’t want to be there

Here’s how I would address the 3 👇🏼

Low Competence

Competence is the most important part of the Chad Triangle

It’s your ability to help your prospects get what they want

Here are some ideas:

- Develop a nasty talent stack by learning as much as you can about related topics to sales (Game, Marketing, etc)

- Talk to your existing customers regularly to learn more about how they’re using your product

- Subscribe to industry reports, events, and stay on top of changes (use Google Alerts, Crunchbase, etc)

- Learn from the best (the only “shortcut” I know of)

- Regularly write down all the problems your product solves, the impacts new features have, and review this doc daily

- Practice every single day. If your sales team isn’t roleplaying everyday then NGMI

High Neediness

You’re need to be Liked, Accepted, Be told that you’re good enough is your Achilles Heel anon.

The fact that one bad deal/day/month can get you down in the dumps is the problem.

The top performers are some of the most emotionally resilient people

Here are some ideas:

- Get a performance coach
- See a therapist to work out childhood traumas
- Only surround yourself with people you love and who love you
- Be physically strong (Follow @BowTiedOx)
- Do things you love and you’re good at regularly

3) They don’t want to be there

This is simple. Ask yourself:

“If I was a top performer, would I still want to work in sales?”

If yes, then work on steps 1 and 2

If no, then try something else. Either bleed them out or change careers/jobs