No crazy illustrations or animations. Straight to the point.
One of the biggest reasons this page converts so well is the compelling copy and offer.
Above the fold:
High converting copy: When writing the copy it’s critical to know your audience. This brand's entire audience is African Americans. As you can see in the first sentence of the copy it says “African-owned businesses make up only 11% of all businesses.”
This creates an EMOTIONAL response in the readers and compels them to support this African-owned business.
With products like jewelry that don’t have a measurable benefit, you need to be creative with your copy.
Emotion sells.
The rest of the copy above the fold helps build scarcity and trust.
Everyone loves to bash on building scarcity. If you do it correctly it works.
There is a right way and wrong way to build scarcity. The wrong way is a countdown timer, low stock bar, and other gimmicks.
Social Proof and Guarantee - The most common objections and questions are addressed above the fold so a customer does not even need to scroll to the FAQ section.
“3312 Reviews” above the fold. Always want to have reviews above the fold.
Section 2 - High AOV tiered bundles that work
There are many ways to do bundles. To maximize AOV and take rate your bundles should be:
An irresistible offer - You want the customer to feel stupid to not take the highest AOV bundle (3 necklaces). For the three necklaces bundle, the customer practically gets the third necklace for free.
Very profitable - When creating bundles, especially for high margin products you have tons of wiggle room and bundles can be very lucrative. The take rate on these bundles is very high. Test your bundle offers and combinations until you see what performs best. This is what we did
Accordion - All the information that customers like to know before purchasing is contained in an organized bundle. Doing this optimizes the real estate on the page and customers don’t have to scroll through blocks of information.
Reviews - Unmissable CTA to leave a review.
Obtaining a 6%+ CVR is very difficult in e-commerce. The first go-around of this page did not have a 6% CVR. It took tons of tests and changes to the page to get it to 6%+
You should always be A/B testing changes to your pages. A day without a test running is $ on the table
Hope this short thread was helpful for everyone when thinking about how their products' landing pages should look.
I am giving anyone who RT’s and likes this thread a FREE landing/product page audit.
DM me “ FREE AUDIT” after you’re done.
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How I made a @AdsAstronaut an extra $51,840 without spending a penny extra and how you can do the same
Thread 🧵
A few weeks ago a @AdsAstronaut aka Kyle saw one of my posts in @wizofecom Utopia about Google optimize and reached out. After taking a quick look at his store’s landing page and GA account I knew there was room for improvement in his CVR
Kyle sells a product that has a direct medical benefit for his customer (think vitamins, products that help joint pain, acne cream, etc).
His best-selling product landing page looked mostly good and it was already converting well (3.7%).
Wanna see an example of a high-performing landing page you can mimic?
Let’s break this page down section by section and explain what makes it convert so highly and bring in so much revenue.
Above the fold
Most customers do not scroll below the fold, so it’s imperative that you optimize this real estate to convince them to stay on your website.
Gel blaster does a great job of including only the MOST important aspects above the fold (see attached)
Social proof - "732 reviews" placed at the top of the page, this will be one of the first things visitors notice so it’s important this has its own line and is not nested somewhere else on the page
Currently working with one of the largest newspapers in the world (think WSJ, NYT)!
I’m creating a “coffee club” style store for this client
Let's dive into HOW TO LAND HIGH-VALUE CLIENTS LIKE THIS ONE.
And yes, you can apply this to any niche or service you provide
Thread 🧵
Working with high-value clients has tons of benefits.
They will pay you more
You can leverage their name when selling business to other prospective clients
They won’t micromanage you
They usually will need future work done
They will refer you to other high-value clients
So how do you get in touch with these types of clients?
Here are the three ways I've seen work best for me and other service providers:
A Step by Step Guide to Creating the Perfect Conversion-Optimized Landing Page
From someone who has run hundreds of split tests.
/A thread 🧵
(also dropped this in @wizofecom Utopia. Missing out if you're not in there)
A landing page is one of the best ways to drive new traffic to your website and convert them into paying customers
1. They are very easy to split test and optimize 2. Easy to create with a Pagebuilder 3. Usually better than driving traffic to your homepage 4. Convert like crazy
Landing pages should act as a place where visitors can learn pretty much everything they need to know about the product to feel comfortable buying.
If you’re an e-commerce store owner here are some landing page use cases that I’ve seen work tremendously well