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@docrussjackson
Nov 9, 2021 • 13 tweets • 6 min read • Read on X
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Keep Calm & Carry On was part of a motivational poster campaign designed by the Ministry of Information in 1939. Intended to raise the morale of the British public, the campaign was cancelled following criticism: people regarded the message as 'patronising & divisive'.👇
2.5million copies were printed but only a handful ever appeared in public. In 1940 stocks were pulped. Design historian Susannah Walker regards the Keep Calm campaign as "a resounding failure" & reflective of a misjudgement by upper-class civil servants of the mood of the people.
'Keep Calm & Carry On' is evocative of the antiquated & largely mythical upper class Victorian belief in long departed British stoicism – the "stiff upper lip", self-discipline, fortitude, & remaining calm in adversity – a cliché of British sensibility.

Then, in 2000, a co-owner of Barter Books in Alnwick, was sorting through a box of second-hand books bought at auction when he uncovered an original poster.

It was framed & hung up by the cash register, & it attracted so much interest that they began to produce & sell copies.
In early 2012, Stuart & Mary Manley of Barter Books debuted an informational short film, 'The Story of Keep Calm and Carry On', providing visual insight into the modernisation and commercialisation of the design and the phrase.

In late 2005, a Guardian journalist featured the replica posters as a Christmas gift suggestion, raising their profile further.

It was thought that only two original copies survived until a collection of 15 was brought in to the Antiques Roadshow in 2012.
huffingtonpost.co.uk/entry/antiques…
In August 2011, it was reported that a UK-based company called 'Keep Calm and Carry On' Ltd had registered the slogan as a community trade mark in the EU & USA, after failing to obtain its registration as a trademark in the United Kingdom.
The company issued a take-down request against a seller of Keep Calm & Carry On products, but their right to claim the trademark was questioned, as the slogan was used before registration & was not recognisable as indicating trade origin.

bbc.co.uk/news/av/uk-150…
An application was submitted to cancel the registration on the grounds that the words were too widely used for one person to own the exclusive rights, but the request for cancellation was rejected & the trade mark is still protected in all EU countries.

Sunlit uplands!
Political critic Owen Hatherley, author of The Ministry of Nostalgia: “It is a nostalgia for the state of being repressed.”

What bewilders him is why so many evince a dewy-eyed nostalgia for a time that they’ve not experienced, if it ever existed at all.
lareviewofbooks.org/article/keep-c…
It's a story of failed wartime propaganda, a mythical British identity constructed by repressive elites & corporate power.

Facing the multiple crises of corruption, COVID & climate change, the phrase resonates, but the LAST thing we should be do response is keep calm & carry on.
As Britain lurches from crisis to crisis, the press have a predictable response. This is post-war propaganda on an unprecedented scale.

But let's NOT keep calm & carry on: let's get angry & fight for a fairer, safer, greener, less divided, more peaceful & better governed future.

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More from @docrussjackson

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Dec 12
🧵

Reform UK’s slick, stage-managed launch of a Christian Fellowship in St Michael’s Church is not some harmless Christmas-season publicity stunt. It is a clear and brazen step towards the Trumpification of UK politics, where religion is weaponised as a tool for cultural warfare and political mobilisation.

This is not organic Christian revival. It’s strategic political engineering.

Behind this development sit figures who have spent years trying to inject a US-style fusion of right-wing politics and religious identity into British political culture:

• Paul Marshall

A billionaire media financier with a clear ideological project: to build a hard-right cultural and religious counter-establishment. Through GB “News”, The |Spectator and UnHerd and other platforms he has amplified narratives about “woke attacks” on tradition, identity, and Christianity. The Islamophobic tweets he liked are disgusting. His network provides the media oxygen for precisely the kind of politicised Christianity on display at the Reform launch.

• James Orr

A Cambridge academic and prominent Anglican conservative intellectual, closely connected to the “post-liberal” movement and hard-right US conservative and Hungarian organisations. Orr openly promotes the idea of restoring Britain’s “Christian identity” through politics — a framing that sits uncomfortably close to the Christian-nationalist rhetoric of the US right. His advisory role to senior Reform figures is a clear sign of the ideological hardening underway.

• Danny Kruger

Long known for advocating a more “muscular” Christian politics, Kruger has repeatedly argued that the UK should explicitly root its laws and social policy in “Judeo-Christian values” - a dog whistle I explain in the next tweet.

This is the British echo of US culture-war evangelicalism: turning religion into a political badge, not a spiritual or moral tradition. His involvement in shaping Reform’s policy direction cements the party’s shift toward faith-infused populism.

• Calvin Robinson

Though no longer in the Church of England, disgraced former GBN presenter and political extremist Robinson remains one of the most prominent voices pushing an aggressive “anti-woke, anti-liberal” form of Christianity in the media — including endorsing narratives that paint inclusive or progressive churches as heretical. His alignment with Reform’s messaging shows how the party is deliberately courting polemical, grievance-driven Christian activism.

Together, these figures represent a new coalition: a British attempt to import the US religious-right model, with all its corrosive social consequences.

Using St Michael’s Cornhill — a church rooted in the conservative evangelical network — as the backdrop for this political spectacle is shocking in a UK context.

This is not merely a “religious event attended by politicians.” It was a political rally held in a church, wrapped in Anglican aesthetics.

The Church of England has historically avoided such political entanglement precisely because it knows how dangerous it is to let a religious institution become a vessel for partisan identity politics.

Britain is not America — but Reform UK wants to change that

What we are seeing is the deliberate construction of a political identity rooted in far-right themes lurching toward a contemporary form of Christofascism:

grievance Christianity
nostalgia for a mythic “Christian Britain”
hostility to minorities and multiculturalism
anti-LGBTQ+ theology rebranded as “family values”
anti-immigrant populism framed as moral duty
and a narrative of cultural siege identical to the US evangelical right

It is the Trump playbook, translated into British idiom.

This is disturbing, because once a political movement fuses religious identity with national identity, democratic debate changes: Opponents are no longer wrong — they are heretical. Policies are no longer argued — they are sanctified. Compromise becomes betrayal. And politics becomes a zero-sum culture war.

Britain has largely avoided this polarising poison. Reform UK is now trying to inject it directly into the bloodstream of national politics.

Reform UK’s “Christian Fellowship” is not about faith. It is the public unveiling of a British Christian-nationalist project — backed by wealthy ideologues, amplified by culture-war media, and borrowing heavily from the most divisive elements of the US right.

It is a serious warning sign of where Reform UK intends to take the country: toward a politics defined by religious grievance, cultural division, and the erosion of the pluralistic norms that have protected Britain from the worst excesses of American political extremism.
Concerning Paul Marshall:
Concerning James Orr:
Read 10 tweets
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Dec 9
🧵

How have populist UK politicians and Britain’s right-wing press and broadcasters got away with repeating — day after day, year after year — the brazenly false and wildly misleading claim that we live in a “high-welfare, high-tax” country? Image
Why the “High-Welfare, High-Tax” Myth Persists.

The claim that Britain is a “high-welfare, high-tax” country is a shameless lie—brazenly false—as OECD and OBR data consistently show: the UK's tax take is ~36% of GDP (mid-table globally, and well under the EU average of 40.5%). Image
The UK's total tax take of 36% is far under France's 45% or Denmark's 46%. Welfare benefits spending (including state pensions) is a modest ~11% of GDP—among the lowest in the OECD, well below the EU average of 17.5%, and just under half that of France (20.5%) and Italy (20%). Image
Read 31 tweets
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Dec 8
🧵

Not only has Nigel Farage shamelessly normalized far right discourse, but Reform UK have welcomed a new generation of young, radicalised, Andrew Tate fanboys who think it's acceptable to spread divisive bigoted lies and disinformation, and to make crass bigoted 'jokes'. Image
Joseph Boam is a radicalised 22-year-old Tate fanboy who started out as a Tory, running as a district councillor, then switching to Reform UK in 2024 and becoming a councillor in May 2025 representing the Whitwick division on Leicestershire County Council for the Reform UK party. Image
A former KFC worker, who has worked with his dad on sheds and property renovation, despite his total lack of any relevant experience or knowledge of the area, he was appointed Council deputy leader and cabinet member for adult social care—which ispatently absurd. Image
Read 14 tweets
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Dec 5
🧵

‘The Psychology of the New Far Right: Privilege, Fear, and Media Power in the Rise of Authoritarianism.’

Fear, belonging, and power are being manipulated into a frightening new age of populist outrage and algorithmic media, argues Dr Russell Jackson.

bylinesupplement.com/p/the-psycholo…
I've reproduced the article in 🧵 form, below, because its a subscriber only article from @BylineTimes.

You can subscribe here, and I would encourage you to - Bylines tells the stories and undertakes investigations many national news media fear to.

subscribe.bylinetimes.com
Across the West, figures such as Trump, JD Vance, Farage, Johnson, Tice, Kruger, and Lowe helped normalise far-right populist rhetoric within mainstream politics. Their appeal is anti-elite—yet they themselves embody the privilege they claim to challenge.

populismstudies.org
Read 91 tweets
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Nov 21
🧵

In May, Reform UK became the UK’s first party to accept crypto donations; experts warned of major money-laundering and foreign interference risks.

The NCA says Tether—backed by Reform’s £13.7M donor Christopher Harborne—has been used by Russia to fund its war in Ukraine. Image
A multibillion-dollar scheme that exchanges cash from drug and gun sales in the UK for crypto—digital tokens hiding users’ identities—has enabling “sanctions evasions and the highest levels of organised crime, including providing money-laundering services to the Russian state”.
theguardian.com/politics/2025/…Image
In 2023, the hedge fund co-founded by GB "News" owner Paul Marshall, who employs 60% of anti-Net Zero Reform UK's MPs, had £1.8 BILLION invested in fossil fuel firms.

Harborne (who has Thai citizenship under the name 'Chakrit Sakunkrit) also makes money from fossil fuels.

Read 17 tweets
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Nov 19
🧵

I and countless others are sick to death of the billionaire-funded Reform UK propaganda machine, GB “News”, and their decontextualised ‘facts’ that would make Goebbels blush.

Let’s examine the claim that “one quarter of foreign sex offenders come from just five countries”.
Yes, the raw data comes from a genuine Ministry of Justice (MoJ) prison census, but the way it’s being weaponised is deeply misleading.

The statistic sounds explosive, and deliberately so: a factoid engineered to sound like a revelation of hidden danger.
The right-wing information pipeline: a cherry-picked fragment of official data stripped of context, laundered through an opaquely funded “think tank” that isn't a think tank, amplified by billionaire-funded media, and weaponised by opportunistic politicians for electoral gain.
Read 38 tweets

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