Every time the media says "woke" and "critical race theory," they're losing. Let's force them to keep repeating the words, until they're run into the ground.
It's also intellectually honest and coherent: "woke" derives from the theory of critical consciousness; "critical race theory" is the discipline driving much of left-wing policy and pedagogy in the United States. If their brands have become toxic, that's their problem.
Politics requires discipline, patience, and repetition. We've made the connection between signifier ("critical race theory") and signified (left-wing racialist ideologies), and persuaded the general public to accept the relationship as valid. Now we wield it as a weapon.
We have developed a language of power and precision. We should let the left dissemble—"critical race theory is not in schools," "white people can't use the word 'woke'"—as it reinforces their image as elitist, pedantic, and condescending. Seize the advantage. Press them.
The man who understands the language game better than anyone is @wokal_distance. He gave an incredible lecture on semiotics and Derrida this summer. Much to ponder.
The lecture wasn't recorded, but maybe we can convince @wokal_distance to do a livestream.
https://twitter.com/Iyervval/status/1458153843154374675?t=Olooszjis7VcZoRZ-zPA5Q&s=19
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